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PMS 2343 U is a Pantone PMS color specified for consistent color communication across vendors and materials. It presents a warm, red-forward appearance with a controlled depth that reads confident, grounded, and visually substantial rather than bright or fluorescent.

The color shows a relatively dark visual weight with an LRV of 20.13. It leans warm with a red hue that carries a subtle orange influence and maintains moderate chroma without appearing vivid.

This color works well in brand-facing elements where a serious, anchored red is needed without high glare or extreme brightness. Painting over contrasting or unprimed surfaces may benefit from a uniform primer, and lower-sheen finishes can help maintain consistency under varied lighting.

Similar colors:

PMS 2342 U: slightly darker and more subdued, with reduced warmth.
PMS 2344 U: marginally lighter and more open, with a touch more visible red clarity.
PMS 2350 U: warmer and more chromatic, with increased visual energy.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2343 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2343 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2343 U color based on Pantone color publications. The PMS 2343 U color shown on this website are computer video simulations of the PANTONE PMS 2343 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2343 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2343 U

Why does PMS 2343 U look different under various lighting conditions?

PMS 2343 U is a Pantone reference color, and its appearance can shift depending on lighting type, brightness, and viewing angle. Daylight, LED, fluorescent, and warm indoor lighting can each change how saturated or dark the color appears.

For brand-critical work, evaluate PMS 2343 U under the same lighting where it will be installed or displayed. This helps reduce surprises caused by metamerism, where a color match looks correct in one light source but different in another.

Can PMS 2343 U matched paint be used on plastics or low-surface-energy materials?

PMS 2343 U can be matched into paint for plastics, but plastics vary widely in surface energy and adhesion behavior. Some plastics may require specific primers or surface preparation to achieve proper adhesion.

Before production, test the PMS 2343 U paint on the actual plastic material you plan to use. This confirms adhesion, appearance, and coverage under real conditions rather than relying on assumptions.

How closely will PMS 2343 U paint match the Pantone color book?

Pantone books are printed reference standards, not paint samples. PMS 2343 U paint is matched visually to the Pantone reference, but the final appearance can differ due to sheen, substrate, and application method.

Use the Pantone book as a color target, then review a painted sample of PMS 2343 U on your actual material. This is the best way to set accurate expectations for brand approval.

Does PMS 2343 U require special undercoats or extra coats for good coverage?

Highly saturated Pantone colors like PMS 2343 U may have lower hide compared to neutral colors. This can mean additional coats are needed to achieve uniform color, especially over dark or uneven substrates.

Using an appropriate undercoat can improve coverage consistency and reduce the number of finish coats required. Testing your full coating system in advance helps confirm coverage expectations.

How quickly will I receive my paint matched to Pantone PMS 2343 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2343 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2343 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2343 U?
Many types of paint are available for Pantone PMS 2343 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2343 U spray paint made of?

To make spray paint matched to Pantone PMS 2343 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2343 U?
The Pantone PMS 2343 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2343 U?
The need for primer for Pantone PMS 2343 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2343 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2343 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.