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PMS 2028 U is a Pantone PMS color specified for brand and visual communication where color intensity and recognition matter. It presents as bold, energetic, attention-forward, highly saturated, and expressive.

The color appears mid-dark with an LRV of 24.69 and reads clearly warm, leaning toward orange. It shows very high saturation and chroma, with a subtle reddish undertone that adds warmth and visual weight.

PMS 2028 U works well where high visibility and brand presence are required, especially in controlled lighting. Because of its high saturation, it often benefits from careful surface preparation and may require additional coats for uniform coverage, particularly over darker substrates.

Finish choice and lighting can noticeably influence perceived brightness and warmth, so testing a sample in context can help confirm expectations.

Similar colors:

Pantone 165 C: lighter and more open, with a brighter, less weighty appearance.
Pantone 1585 C: slightly deeper and redder, with increased warmth.
Pantone 021 C: more intense and fluorescent in appearance, with higher visual punch.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2028 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2028 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2028 U color based on Pantone color publications. The PMS 2028 U color shown on this website are computer video simulations of the PANTONE PMS 2028 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2028 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2028 U

What does using Pantone PMS 2028 U mean for brand consistency across marketing and displays?

Pantone PMS 2028 U is a standardized color reference used to communicate a specific brand color target. It is not a paint formula or finish specification. When you order PMS 2028 U from MyPerfectColor, the goal is visual alignment to the Pantone reference so different vendors and materials can reproduce the same brand color appearance.

This approach supports consistent brand experiences across signage, displays, prototypes, and pop-up environments, where visual recognition matters more than matching an existing painted surface.

How should PMS 2028 U be evaluated for pop-ups or retail installations?

For pop-ups and retail environments, PMS 2028 U should be evaluated under the actual lighting where it will be installed. Lighting type and intensity can noticeably change how saturated Pantone colors appear.

Because finishes and substrates affect perceived color and durability, it is recommended to test PMS 2028 U on the intended material before full production. This helps confirm appearance, coverage expectations, and brand approval prior to a large installation.

When is sampling recommended before ordering PMS 2028 U in volume?

Sampling is strongly recommended when PMS 2028 U will be used in high-visibility brand projects, large installations, or permanent retail environments. Sampling allows teams to review the color under real lighting and on each substrate involved.

This step is especially important for saturated Pantone colors, where coverage, hide, and perceived brightness can vary. Sampling reduces brand risk before committing to a full production order.

What are the lead time options if I need PMS 2028 U quickly?

Standard production lead times apply to PMS 2028 U, but expedited production may be available if timing is critical. Expedited options can be selected during checkout.

If you are working toward a fixed marketing or installation deadline, contact MyPerfectColor before ordering to confirm whether your required timeline can be met.

How quickly will I receive my paint matched to Pantone PMS 2028 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2028 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2028 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2028 U?
Many types of paint are available for Pantone PMS 2028 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2028 U spray paint made of?

To make spray paint matched to Pantone PMS 2028 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2028 U?
The Pantone PMS 2028 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2028 U?
The need for primer for Pantone PMS 2028 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2028 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2028 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.