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PMS 7466 U is a Pantone PMS color specified as a balanced blue-cyan tone commonly referenced in brand and display contexts. It presents a clean, modern, controlled look with a confident, technical, and contemporary vibe.

The color has a medium lightness with an LRV of 31.6 and reads as distinctly cool with a cyan lean. It is moderately to highly saturated, with a subtle green-cyan undertone that keeps the color crisp rather than neutral.

PMS 7466 U works well in brand-facing displays, signage, and fabricated elements where consistent blue clarity is important. As a saturated cool color, it may benefit from a light or neutral primer to support even coverage, and additional coats can help achieve uniformity.

Finish and lighting can shift its perceived intensity, so reviewing a physical sample under installed conditions can help confirm expectations.

Similar colors:

PMS 7465 U: lighter and slightly more open, with reduced visual weight.
PMS 7467 U: darker and deeper, with increased blue density.
PMS 300 U: more vivid and bluer, with less cyan influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7466 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7466 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7466 U color based on Pantone color publications. The PMS 7466 U color shown on this website are computer video simulations of the PANTONE PMS 7466 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7466 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7466 U

How should I evaluate PMS 7466 U before using it in a retail pop-up or brand installation?

PMS 7466 U is a Pantone color reference, so the correct approach is to evaluate a physical paint sample before committing to a full retail or pop-up installation. Lighting conditions in retail environments can significantly change how the color is perceived, especially under LED or mixed lighting. Apply a sample to the actual substrate, view it on site, and confirm approval under installed lighting. For high-visibility brand experiences, sampling helps reduce the risk of surprises once the space is built out.

What should I know before applying a PMS 7466 U match to metal or powder-coated surfaces?

When applying a PMS 7466 U paint match to metal or previously powder-coated parts, surface preparation is critical. Existing coatings, gloss level, and surface texture can all affect how the final color appears. Scuffing and proper cleaning are typically required to promote adhesion and consistent appearance. Because Pantone colors can shift based on substrate and sheen, testing a sample on the actual prepared surface is strongly recommended before producing finished parts.

Does the U suffix in PMS 7466 U matter when ordering paint?

Yes. PMS 7466 U specifies a particular Pantone reference, and the suffix is part of that identifier. Pantone codes are communication standards, not paint formulas, so ordering the exact code listed in your brand guidelines is important. Before ordering, confirm that PMS 7466 U is the correct reference specified in your documentation and that it matches the intended series or context required for your project.

When is a standard PMS 7466 U match the right choice for my project?

A standard PMS 7466 U match is appropriate when the Pantone PMS reference is the defined color target, such as for brand-facing displays, exhibits, pop-ups, signage, or prototype builds. This approach works well when visual brand accuracy is the primary goal rather than matching an existing painted surface. For large or permanent installations, it is still best practice to approve a physical sample to confirm appearance on the chosen material and under expected lighting.

How quickly will I receive my paint matched to Pantone PMS 7466 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7466 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7466 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7466 U?
Many types of paint are available for Pantone PMS 7466 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7466 U spray paint made of?

To make spray paint matched to Pantone PMS 7466 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7466 U?
The Pantone PMS 7466 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7466 U?
The need for primer for Pantone PMS 7466 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7466 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7466 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.