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70% of Orders Ship within 3 Business Days.
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PMS 7423 U is a Pantone PMS color specified as a visual color target rather than a paint formula, and it conveys a bold, assertive, confident, intense, and dramatic character.
The color appears medium-dark with a measured LRV of 28.13 and reads warm due to its red-dominant hue. It shows high saturation, giving it strong visual impact and depth, and carries a subtle blue-red undertone that keeps it from appearing orange.
PMS 7423 U works well in brand-forward environments where deep reds are used for emphasis, contrast, or focal elements. Its saturation means it may benefit from careful surface preparation and consistent application to avoid uneven appearance, especially under bright lighting or in higher-sheen finishes.
Compared to lighter or more neutral reds, it appears heavier and more dramatic, which can amplify contrast but also reveal surface variations.
Similar colors:
PMS 201 U: darker and more muted, with reduced saturation and a heavier appearance.
PMS 7421 U: lighter and more open, with a clearer red and less visual weight.
PMS 7621 U: slightly cooler and less intense, with a softer overall presence.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7423 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7423 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7423 U color based on Pantone color publications. The PMS 7423 U color shown on this website are computer video simulations of the PANTONE PMS 7423 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7423 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 7423 U is a Pantone color reference, not a paint formula. When using it for prototypes or concept models, start by choosing the paint format that matches how the model will be viewed. Spray paint is commonly used for even coverage on display parts, while small containers can work for limited areas. Plan to evaluate the color on the same type of substrate used in the model, since surface texture and sheen can change how PMS 7423 U appears.
For brand-facing prototypes, it is best to apply a sample first and review it under the lighting where the model will be shown. This helps confirm that the visual match meets brand expectations before committing to full production.
Paint matched to PMS 7423 U is custom made to order based on the Pantone reference. Because it is not an off-the-shelf item, it should be ordered carefully. Confirm the paint type, sheen, and quantity before placing your order, since these choices affect appearance and are difficult to change after production.
If the project is high visibility or requires approval, ordering a sample first is recommended. This allows you to evaluate coverage, color appearance, and sheen before committing to larger quantities.
When approving PMS 7423 U, compare the painted sample to the official Pantone reference under consistent lighting. Differences in light source can change how saturated colors appear. Use the same substrate and sheen you plan to use in the final application, since both influence perceived color.
Allow the paint to fully dry and cure before making a final judgment. Evaluating too early can lead to incorrect conclusions about brightness or depth of color.
To order PMS 7423 U, select the desired paint format, then choose the appropriate sheen and quantity for your project. The Pantone code defines the color target, while these selections determine how the color will look and perform in use.
Before ordering, consider where and how the painted item will be viewed, and whether a sample is needed for approval. Careful selection at this stage helps avoid rework and ensures the final result aligns with brand standards.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7423 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7423 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.