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Color summary

PMS 201 U is a Pantone PMS color specified as a deep crimson red with a serious, authoritative presence. It conveys strength, tradition, and visual weight in brand-led and institutional environments.

Color characteristics

The color appears very dark, with an LRV of 8.5, and leans warm with subtle brown undertones. It is highly saturated yet visually dense, producing richness without brightness.

Practical application

PMS 201 U performs well in signage, displays, and exhibit components where a commanding red is required. Its depth and saturation may benefit from additional coats and careful finish selection, and appearance should be evaluated under the intended lighting.

Common uses

This color is often specified in institutional branding systems and applied to brand-facing environments that require a traditional deep red. It is commonly seen in signage and display elements tied to established identity programs.

Real-world associations

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 201 U is widely cited as closely associated with Harvard University’s crimson identity and is commonly referenced in collegiate branding systems.

Similar colors:
PMS 200 C: slightly brighter and more vivid, with less brown influence.
PMS 202 C: darker and heavier, with increased depth and reduced red clarity.
PMS 188 C: warmer and more open, with higher apparent brightness.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 201 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 201 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 201 U color based on Pantone color publications. The PMS 201 U color shown on this website are computer video simulations of the PANTONE PMS 201 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 201 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 201 U

What is the best way to compare a painted sample of Pantone PMS 201 U during brand approval?

When approving Pantone PMS 201 U, compare your painted sample to the Pantone reference under consistent lighting and on the same type of substrate. View both at the same time and angle to avoid perception shifts. Allow the coating to fully dry and cure before judging color, since sheen and saturation can change as the film settles. Avoid comparing a wet or freshly sprayed sample to a printed or coated Pantone guide.

Should I choose matte or gloss for Pantone PMS 201 U in a branded display or signage application?

For Pantone PMS 201 U, gloss finishes typically increase visual punch and saturation, which can help the color read stronger at a distance or under lower light. Matte finishes reduce glare and reflections, which can be helpful in brightly lit environments or close viewing. The best choice depends on how the color will be seen in its final lighting and viewing distance, so finish selection should be considered part of the approval process.

What safety and VOC considerations apply when using paint matched to Pantone PMS 201 U?

Safety and VOC characteristics depend on the specific paint product and format selected, not on the Pantone PMS 201 U color itself. Always review the Safety Data Sheet for the product you order and follow the recommended handling, ventilation, and personal protection guidance. Do not assume performance or safety characteristics based solely on the Pantone color reference.

How should I apply spray paint matched to Pantone PMS 201 U for the most consistent result?

For Pantone PMS 201 U, multiple light coats generally produce a more even and predictable appearance than one heavy coat. Allow adequate flash time between coats so solvents can escape and the color can build uniformly. Highly saturated Pantone colors can require additional passes for full hide, so evaluate coverage gradually rather than trying to achieve final color in a single application.

How quickly will I receive my paint matched to Pantone PMS 201 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 201 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 201 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 201 U?
Many types of paint are available for Pantone PMS 201 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 201 U spray paint made of?

To make spray paint matched to Pantone PMS 201 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 201 U?
The Pantone PMS 201 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 201 U?
The need for primer for Pantone PMS 201 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 201 U to a different color from another paint company?

While MyPerfectColor can provide PMS 201 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.