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Pantone™ PMS 7404 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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Color summary PMS 7404 U is a Pantone PMS color used as a standardized visual reference in branding, display fabrication, and marketing environments. It conveys a bright, lively, assertive character with strong visibility and immediacy.
Color characteristics The color appears light and bright, with an LRV of 66.03, and reads as a warm, clearly yellow hue. It is highly saturated, visually intense, and maintains a clean yellow undertone with minimal dulling.
Practical application This color performs well in applications where strong visual impact and rapid recognition are required, particularly in well-lit spaces. Its high saturation can reduce hiding power, so additional coats and careful surface preparation may be needed, and finish choice can significantly influence perceived brightness.
Common uses PMS 7404 U is commonly specified for brand-facing signage, displays, and promotional structures where attention and visibility are priorities. It is also used in temporary installations and exhibit components designed to stand out in busy visual environments.
Similar colors:
Pantone 7405 U: slightly deeper and more orange-leaning, with increased warmth.
Pantone 7406 U: darker and heavier, with more visual weight and reduced brightness.
Pantone 102 U: lighter and more open, with a softer, less saturated yellow appearance.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7404 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7404 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7404 U color based on Pantone color publications. The PMS 7404 U color shown on this website are computer video simulations of the PANTONE PMS 7404 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7404 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7404 U
What does using Pantone PMS 7404 U mean for brand consistency?
Pantone PMS 7404 U is a standardized brand color reference, not a paint formula. Brands use it to communicate a specific color target so logos, displays, and environments look consistent across vendors and materials.
When you order paint matched to PMS 7404 U, the goal is visual alignment to the Pantone reference for brand-facing applications like signage, exhibits, and marketing installations. The color code defines the intended appearance, while the paint product and finish determine how that color is produced on a given surface.
Where can I find the SDS for paint made in Pantone PMS 7404 U?
The Safety Data Sheet is not tied to the Pantone PMS 7404 U color itself. SDS documents are specific to the paint product and chemistry you select, such as spray paint, epoxy, or urethane.
After choosing the product type for your PMS 7404 U order, you can find the correct SDS in the SDS library for that product. Always reference the SDS for the exact paint type you are using, not the color code.
How accurate can a paint match to Pantone PMS 7404 U be?
Pantone PMS 7404 U is a bright, saturated brand color, which can be more challenging to match than muted tones. Differences in substrate, finish, film thickness, and lighting can all affect how closely the painted result appears to the Pantone reference.
MyPerfectColor specializes in producing accurate visual matches to Pantone PMS colors, but it is important to understand that the Pantone standard is a printed reference. Final appearance should be evaluated in the actual finish and lighting conditions used in your project.
Is Pantone PMS 7404 U suitable for touch-up matching, or should I send a physical sample?
Pantone PMS 7404 U is intended for brand color reproduction, not for touch-up or repair matching. If you need paint to visually blend with an existing coated part at close range, the most reliable approach is to send a physical sample for matching.
Ordering by the Pantone code alone is best when the Pantone reference is the target, such as for new brand-facing components. For critical, close-view matching to an existing surface, a sample-based match provides better control over appearance.
How quickly will I receive my paint matched to Pantone PMS 7404 U?
Can I use the Pantone PMS 7404 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7404 U?
How much area will one spray can cover? And what is Pantone PMS 7404 U spray paint made of?
To make spray paint matched to Pantone PMS 7404 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7404 U?
Do I need a primer for Pantone PMS 7404 U?
How do I convert PMS 7404 U to a different color from another paint company?
While MyPerfectColor can provide PMS 7404 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.