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Pantone™ PMS 711 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 711 U is part of the Pantone Matching System and is used as a standardized color reference for consistent visual reproduction across vendors and materials. It conveys a bold, energetic, warm, saturated, and highly expressive visual character suited to brand-driven environments.
The color appears visually dark-to-mid in value with a low Light Reflectance Value (LRV 16.03). It reads as distinctly warm, leaning toward a red-orange hue family, with very high saturation and strong chroma that create an intense visual presence.
PMS 711 U works well in controlled brand environments where bold color presence is intentional and evaluated under the installed lighting. Due to its high saturation and lower LRV, it may require additional coats or a supportive primer to achieve uniform coverage, especially over darker or uneven substrates.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
Similar colors:
PMS 710 U: slightly lighter and more open, with reduced red depth.
PMS 712 U: brighter and more yellow-leaning, with increased visual lift.
PMS 1797 U: deeper and redder, with less orange influence.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 711 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 711 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 711 U color based on Pantone color publications. The PMS 711 U color shown on this website are computer video simulations of the PANTONE PMS 711 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 711 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 711 U
What should I consider before using Pantone PMS 711 U paint in a pop-up or retail installation?
When using Pantone PMS 711 U in pop-ups or retail environments, confirm performance under the actual lighting where it will be installed. Bright or warm lighting can shift how saturated Pantone colors are perceived.
For large or high-visibility installations, order a physical sample first and review it on the final substrate. This helps confirm coverage, uniformity, and visual impact before committing to full production.
Because PMS 711 U is a vivid color, plan for proper surface preparation and sufficient coats to achieve even hide across large panels or display elements.
Should I choose matte or gloss paint for Pantone PMS 711 U?
The choice between matte and gloss can significantly change how Pantone PMS 711 U appears. Gloss finishes increase saturation and visual punch but can introduce glare under strong retail or exhibit lighting.
Matte finishes reduce reflections and can appear more controlled at close viewing distances, but may slightly reduce perceived brightness. If the color will be viewed from a distance or needs maximum impact, gloss is often preferred. If glare control is critical, matte may be the better choice.
Testing a sample in the intended finish under actual lighting is strongly recommended before final ordering.
Why does licensed reproduction matter when ordering Pantone PMS 711 U paint?
Pantone PMS 711 U is a licensed color standard, not a generic color name. Accurate reproduction requires access to Pantone reference data and approved matching processes.
MyPerfectColor is an authorized licensee for Pantone PMS colors, which means PMS 711 U is matched to the Pantone standard rather than approximated visually. This is important for brand consistency across vendors, materials, and future reorders.
Unlicensed or generic matches can vary significantly, especially with saturated Pantone colors.
How do I correctly order paint matched to Pantone PMS 711 U on MyPerfectColor?
Start by selecting the paint format appropriate for your project, such as spray paint or another available format for branding and display applications. Next, choose the desired finish, keeping in mind how lighting and viewing distance will affect PMS 711 U.
Confirm the quantity needed, allowing for extra material if multiple coats are required for full hide. If the project is large or brand-critical, order a sample first to verify appearance on your substrate.
Carefully review your selections before checkout to ensure the correct Pantone code, format, and finish are specified.
How quickly will I receive my paint matched to Pantone PMS 711 U?
Can I use the Pantone PMS 711 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 711 U?
How much area will one spray can cover? And what is Pantone PMS 711 U spray paint made of?
To make spray paint matched to Pantone PMS 711 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 711 U?
Do I need a primer for Pantone PMS 711 U?
How do I convert PMS 711 U to a different color from another paint company?
While MyPerfectColor can provide PMS 711 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.