Pantone™ PMS 710 U

Surface texture changes how light reflects off the color. Pantone PMS 710 U can appear darker, lighter, or more saturated depending on whether it is applied to a smooth, semi-smooth, or textured surface.

Smooth substrates reflect light more evenly and typically show PMS 710 U closer to the Pantone reference. Textured or uneven surfaces introduce shadowing that can reduce apparent brightness and shift how saturated the color looks. For brand-critical work, evaluate the color on the actual substrate rather than relying on a flat sample.

Pantone PMS 710 U is a vivid, saturated color, which means hide and uniformity can take more planning than with neutral tones. Additional coats are often needed to achieve even coverage, especially on contrasting substrates.

Using an appropriate undercoat can help improve consistency and reduce the number of finish coats required. Before committing to a large run, it is smart to test PMS 710 U over the intended base to confirm coverage expectations and visual uniformity.

Pantone PMS 710 U is a standardized color reference used to create consistent brand recognition across marketing materials, displays, and environments. The PMS code communicates a visual target rather than a specific paint formula.

When used correctly, PMS 710 U helps ensure that different vendors and materials align to the same brand color intent. This consistency is especially important for displays, signage, prototypes, and branded environments where visual accuracy drives recognition.

Applying Pantone PMS 710 U using multiple light coats typically produces more even color and a smoother finish than trying to cover in one heavy pass. Light coats allow the color to build gradually and reduce the risk of uneven appearance.

Allow appropriate flash time between coats so solvents can dissipate before the next layer. This approach helps the color settle evenly and makes it easier to evaluate whether additional coats are needed for full visual coverage.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 710 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 710 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.