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Pantone™ PMS 708 U

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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 708 U is a Pantone PMS color used as a standardized visual reference in branding and display applications. It presents as a warm, approachable coral-pink with a softened, slightly earthy character, conveying friendliness, warmth, and approachability without appearing fluorescent.

The color reads as mid-light, with an LRV of 42.2. This color shows a warm tendency driven by red and subtle orange influence, and it appears moderately saturated rather than vivid or electric. The color carries a soft peach-to-coral undertone that keeps it muted.

PMS 708 U works well in brand-facing environments where warmth and approachability are important, such as displays, signage elements, and experiential installations. As a moderately saturated warm color, it can benefit from a light or neutral primer to support even coverage, and finish choice can noticeably affect perceived softness under different lighting conditions.

Similar colors:

PMS 707 U: slightly lighter and less warm, with a softer pink appearance.
PMS 709 U: deeper and more saturated, with increased red intensity.
PMS 1767 U: brighter and more chromatic, with a clearer pink tone.

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 708 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 708 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 708 U color based on Pantone color publications. The PMS 708 U color shown on this website are computer video simulations of the PANTONE PMS 708 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 708 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 708 U

Why can PMS 708 U look different on plastic, metal, and wood even when the color match is correct?

PMS 708 U is a Pantone PMS color target, not a material-specific paint formula. When applied to different substrates, the same matched color can appear different due to surface absorption, texture, and reflectivity.

Porous materials may absorb more binder and reduce saturation, while smooth or glossy surfaces can make the color appear brighter. For brand-facing projects, evaluate PMS 708 U on the actual materials and finishes used in the final build rather than relying on a single test surface.

What surface preparation is recommended before applying PMS 708 U matched paint?

Proper preparation helps PMS 708 U appear consistent and adhere correctly. Surfaces should be clean, dry, and free of dust, oils, or residues that can interfere with adhesion.

Light scuffing may be appropriate on smooth surfaces to promote bonding, followed by cleaning to remove debris. Always apply a small test area first to confirm appearance and coverage before proceeding with the full application.

When is ordering a standard Pantone match for PMS 708 U the right choice?

A standard Pantone PMS match for PMS 708 U is appropriate when the Pantone reference itself is the color authority. This is common for brand-facing displays, signage, exhibits, prototypes, and marketing installations.

If the project requires visual alignment to brand standards rather than matching an existing painted surface, a standard PMS 708 U match is usually the correct approach. For large or high-visibility projects, reviewing samples under final lighting conditions can reduce approval risk.

How quickly will I receive my paint matched to Pantone PMS 708 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 708 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 708 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 708 U?
Many types of paint are available for Pantone PMS 708 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 708 U spray paint made of?

To make spray paint matched to Pantone PMS 708 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 708 U?
The Pantone PMS 708 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 708 U?
The need for primer for Pantone PMS 708 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 708 U to a different color from another paint company?

While MyPerfectColor can provide PMS 708 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.