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PMS 707 U is a Pantone PMS color identified within the Pantone Matching System and typically perceived as a gentle, approachable pink. The overall impression is light, warm, soft, friendly, and clean, making it suitable for applications that require warmth without strong visual weight.

The color appears light to mid-light in value, with an LRV of 54.95, and leans warm with a red-pink hue. It maintains moderate saturation, offering clarity without strong intensity, and carries a soft red undertone that prevents it from reading neutral.

PMS 707 U works well in brand-driven environments where a lighter pink is needed to feel welcoming and legible under typical indoor lighting. As a moderately saturated light color, it may benefit from a light-colored primer and careful surface preparation to achieve an even appearance.

Similar colors:

Pantone 706 U: lighter and more delicate, with reduced saturation and visual weight.
Pantone 708 U: darker and slightly stronger, with increased depth and pink intensity.
Pantone 699 U: much lighter and closer to off-white, with a softer pink impression.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 707 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 707 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 707 U color based on Pantone color publications. The PMS 707 U color shown on this website are computer video simulations of the PANTONE PMS 707 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 707 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 707 U

What should I expect if I reorder PMS 707 U paint later and want it to look the same as a previous order?

PMS 707 U is a Pantone Matching System color, which defines a visual color target rather than a fixed paint formula. When reordering, the most reliable way to keep results consistent is to stay with the same product type, sheen, and application method you used before.

Changes in finish, substrate, or coating thickness can shift how PMS 707 U appears, even when the Pantone target is the same. For repeat programs or phased projects, approving and keeping a physical sample from the first run is recommended so future orders can be evaluated against the same reference.

What is the typical lead time for paint matched to Pantone PMS 707 U?

Paint matched to PMS 707 U is made to order rather than pulled from pre-mixed stock. Production time depends on the specific product format selected, such as spray paint or other custom paint options, as well as current production volume.

If your project has a fixed marketing or installation deadline, it is best to place the order early and allow time for production and shipping. This helps avoid last-minute changes that could affect color approval or delivery timing.

How should I compare and approve a PMS 707 U paint sample against a Pantone reference?

When approving PMS 707 U, compare the painted sample to the Pantone reference under consistent lighting and on a similar substrate whenever possible. Differences in light source, surface texture, and viewing angle can noticeably change how the color is perceived.

Allow the paint to fully dry and cure before making a final judgment. Evaluating a wet or partially cured sample can lead to approval decisions that do not reflect the final installed appearance.

Does PMS 707 U require special planning for coverage or undercoats?

PMS 707 U is a saturated Pantone color, and colors in this range can have lower hide compared to more neutral tones. Depending on the substrate and finish, multiple coats may be needed to achieve uniform coverage.

Using an appropriate undercoat can help improve consistency and reduce the total number of finish coats required. Planning for coverage up front helps avoid surprises during application, especially for brand-facing displays where uniform appearance is important.

How quickly will I receive my paint matched to Pantone PMS 707 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 707 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 707 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 707 U?
Many types of paint are available for Pantone PMS 707 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 707 U spray paint made of?

To make spray paint matched to Pantone PMS 707 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 707 U?
The Pantone PMS 707 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 707 U?
The need for primer for Pantone PMS 707 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 707 U to a different color from another paint company?

While MyPerfectColor can provide PMS 707 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.