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PMS 695 U is a Pantone PMS color used as a visual reference standard rather than a paint formula, and it presents as a dark, muted red with a grounded, formal, restrained, and authoritative vibe.

The color reads as dark, with an LRV of 21.06, and has a warm red tendency. It shows moderate to moderately high saturation and carries a subtle brown undertone that softens its overall appearance.

PMS 695 U works well where a serious, established red is needed without the brightness of more vivid brand reds, particularly in controlled lighting environments. Darker reds like this may show variation across substrates or sheen levels, so consistent surface preparation and test panels are recommended.

Similar colors:

PMS 694 U: slightly lighter and less brown, with a more open red appearance.
PMS 696 U: darker and heavier, with increased depth and reduced clarity.
PMS 697 U: deeper and more muted, leaning further toward a brown-red tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 695 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 695 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 695 U color based on Pantone color publications. The PMS 695 U color shown on this website are computer video simulations of the PANTONE PMS 695 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 695 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 695 U

Why can PMS 695 U look different on plastic, metal, and wood even when matched to the same Pantone color?

PMS 695 U is a Pantone PMS color standard, not a material-specific paint formula. When it is matched into paint and applied to different substrates, the surface can change how the color appears.

Absorption, surface texture, and reflectivity all affect perceived color. For example, a smooth metal panel may make PMS 695 U appear deeper or darker, while a porous wood or plastic surface may make it look softer or lighter.

For multi-material projects, it is best to evaluate PMS 695 U on each actual substrate used in the final build before full production. This helps confirm that the appearance is acceptable across all materials under the intended lighting.

Which sheen should I choose when ordering PMS 695 U paint for a branded application?

Sheen has a direct impact on how PMS 695 U is perceived. Higher sheens reflect more light, which can make the color appear richer or darker. Lower sheens scatter light and may soften the appearance.

When choosing a sheen, consider the viewing distance, the substrate, and how controlled the lighting will be. For close-up viewing or uneven surfaces, sheen differences can be more noticeable.

If brand accuracy is critical, ordering a small sample of PMS 695 U in the intended sheen and evaluating it in place is the safest way to confirm the visual result before committing to a larger order.

What should I expect for color consistency when reordering PMS 695 U paint?

PMS 695 U paint is custom matched to the Pantone reference each time it is produced. While matches are controlled, small visual differences can occur between batches, especially if product type or sheen changes.

To keep results consistent across reorders, use the same paint product, sheen, and application method each time. Keeping an approved physical sample from a previous order can also help with visual comparison.

For projects with formal brand approval or high visibility, reviewing a fresh sample before each production run helps manage expectations and maintain consistency.

What is the typical production lead time for PMS 695 U paint orders?

PMS 695 U paint is made to order based on the Pantone reference. Production lead time depends on the selected paint format, current production volume, and order size.

Because the paint is custom mixed, it is not shipped same day. Planning ahead is recommended, especially for time-sensitive marketing or display installations.

If your schedule is tight, placing the order early and confirming the required format and sheen up front can help avoid delays.

How quickly will I receive my paint matched to Pantone PMS 695 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 695 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 695 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 695 U?
Many types of paint are available for Pantone PMS 695 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 695 U spray paint made of?

To make spray paint matched to Pantone PMS 695 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 695 U?
The Pantone PMS 695 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 695 U?
The need for primer for Pantone PMS 695 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 695 U to a different color from another paint company?

While MyPerfectColor can provide PMS 695 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.