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PMS 668 U is a Pantone Matching System color that presents as a deep purple with a cool, magenta-leaning character. It conveys a serious, bold, and concentrated visual tone often selected for high-impact brand environments where darker chromatic colors are appropriate.

The color appears very dark, with an LRV of 9.01, giving it substantial visual weight. It reads as cool overall, with moderate-to-high saturation and a subtle magenta undertone that can shift with lighting conditions.

PMS 668 U works well in brand-driven displays, signage, and fabricated elements where controlled lighting and smooth substrates support even color development. Its dark value can reduce apparent coverage, so additional coats or a suitable primer may help achieve uniform results, especially over lighter or uneven surfaces.

Similar colors:

PMS 667 U: slightly lighter and less dense, with a softer purple presence.
PMS 669 U: darker and heavier, with reduced magenta clarity.
PMS 2597 U: more chromatic and vivid, with a brighter violet emphasis.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 668 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 668 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 668 U color based on Pantone color publications. The PMS 668 U color shown on this website are computer video simulations of the PANTONE PMS 668 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 668 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 668 U

What should I expect for color consistency when reordering Pantone PMS 668 U paint?

Pantone PMS 668 U is a visual color standard, not a fixed paint formula. When you reorder, staying with the same product type and sheen is the most important step for consistent results.

For critical brand work, keep the same approval approach each time, such as approving a sprayed sample or physical reference under your typical lighting. Changing paint format, finish, or substrate can shift how PMS 668 U appears even if the target color is the same.

How can I get help choosing the right paint type for a Pantone PMS 668 U match?

If you are unsure which paint format is best for PMS 668 U, contact MyPerfectColor before ordering. Share details about your substrate, whether the piece will be handled or exposed, and the finish you want.

This information helps determine whether spray paint, paint pens, brush-in-cap bottles, or another format will produce the most reliable visual match for your specific application.

How does finish affect how Pantone PMS 668 U looks after application?

Finish has a noticeable impact on how PMS 668 U is perceived. Glossier finishes typically appear darker and more saturated, while matte finishes can look lighter or slightly muted.

Because Pantone standards are viewed on paper under controlled conditions, evaluating PMS 668 U on your actual substrate and chosen sheen is recommended for brand-critical displays.

What application approach works best for Pantone PMS 668 U spray paint?

When applying PMS 668 U spray paint, multiple light coats generally produce more even color and smoother appearance than heavy passes.

Allow proper flash time between coats so the color builds gradually. This approach helps reduce blotchiness and supports more uniform coverage, which is especially important for saturated Pantone colors.

How quickly will I receive my paint matched to Pantone PMS 668 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 668 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 668 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 668 U?
Many types of paint are available for Pantone PMS 668 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 668 U spray paint made of?

To make spray paint matched to Pantone PMS 668 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 668 U?
The Pantone PMS 668 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 668 U?
The need for primer for Pantone PMS 668 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 668 U to a different color from another paint company?

While MyPerfectColor can provide PMS 668 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.