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PMS 667 U is a Pantone PMS color identified as a low-lightness purple with a cool, controlled character. It conveys a reserved, contemporary vibe that reads as muted, composed, and slightly moody rather than vivid or playful.

The color appears dark with an LRV of 15.28 and leans cool in overall tone. It shows moderate saturation and carries a subtle bluish-violet undertone that keeps it from reading warm.

PMS 667 U works well in brand-facing elements where a darker purple is needed without strong brightness or visual dominance. Surface preparation, finish selection, and lighting can influence perceived depth, with lower-sheen finishes often helping maintain its muted character.

Similar colors:

PMS 666 U: darker and slightly heavier, with more visual weight.
PMS 668 U: lighter and more open, with reduced depth.
PMS 7657 U: cooler and more neutral, with less purple saturation.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 667 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 667 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 667 U color based on Pantone color publications. The PMS 667 U color shown on this website are computer video simulations of the PANTONE PMS 667 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 667 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 667 U

Why does PMS 667 U look different on metal, plastic, and wood?

PMS 667 U is a Pantone PMS color reference, not a material-specific paint formula. When PMS 667 U is applied to different substrates like metal, plastic, or wood, the appearance can change due to absorption, surface texture, and reflectivity. Smooth, non-porous materials tend to reflect more light, while porous or textured surfaces can appear darker or less saturated.

For projects using multiple materials, the safest approach is to evaluate PMS 667 U on each actual substrate used in the final build before committing to full production.

Is PMS 667 U paint returnable if it does not match my expectations?

Paint matched to PMS 667 U is custom made to order based on your selected product type and finish. Because it is produced specifically for your order, it should be purchased carefully.

To reduce risk, confirm the correct paint format, sheen, and intended substrate before ordering. For high-visibility or approval-driven projects, ordering a sample first is strongly recommended, since changes after production are limited.

What does the U in PMS 667 U mean, and does it matter when ordering?

The U in PMS 667 U identifies the Pantone reference series used as the color target. Pantone codes can exist in different series or contexts, and those distinctions matter when matching color accurately.

Before ordering, verify that PMS 667 U is the exact reference specified in your brand guidelines or project documentation. Ordering the wrong Pantone reference, even with a similar number, can result in a visible mismatch.

How many coats are typically needed for good coverage with PMS 667 U?

PMS 667 U is a saturated Pantone color, and colors in this range can have lower hide compared to neutral tones. Depending on the substrate and finish, additional coats may be required to achieve uniform coverage.

Using an appropriate undercoat can improve consistency and reduce the total number of finish coats needed. For brand-critical applications, testing PMS 667 U with your planned undercoat and material helps set accurate expectations before production.

How quickly will I receive my paint matched to Pantone PMS 667 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 667 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 667 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 667 U?
Many types of paint are available for Pantone PMS 667 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 667 U spray paint made of?

To make spray paint matched to Pantone PMS 667 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 667 U?
The Pantone PMS 667 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 667 U?
The need for primer for Pantone PMS 667 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 667 U to a different color from another paint company?

While MyPerfectColor can provide PMS 667 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.