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PMS 664 U is a Pantone PMS color that reads as a pale lavender with a calm, understated character. The overall vibe is light, gentle, restrained, airy, and contemporary, making it suitable for brand environments that require color without dominance.

The color appears light in value, with an LRV of 64.08, and shows a slightly cool tendency rather than warmth. It has low saturation and carries a faint purple undertone that is softened by gray, keeping the appearance subtle.

PMS 664 U works well in brand-facing displays, signage, and painted components where a quiet, refined color presence is desired. Because of its lightness, careful surface preparation and consistent priming can help achieve an even result, and lighting conditions may influence how the lavender undertone is perceived.

Similar colors:

PMS 663 U: slightly lighter and more neutral, with less visible lavender character.
PMS 665 U: a touch darker and cooler, with a more noticeable purple presence.
PMS 5315 U: more muted and gray, with reduced lavender clarity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 664 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 664 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 664 U color based on Pantone color publications. The PMS 664 U color shown on this website are computer video simulations of the PANTONE PMS 664 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 664 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 664 U

What are best practices for approving a paint match to Pantone PMS 664 U?

When approving a match to Pantone PMS 664 U, compare samples under consistent lighting and on the same type of substrate you plan to use in production. Differences in lighting temperature or surface texture can shift how the color is perceived.

Allow the paint to fully dry and cure before final judgment. Fresh paint can appear darker or glossier than it will after curing, which can affect approval decisions for brand-critical colors like PMS 664 U.

Where can I find the SDS for paint matched to Pantone PMS 664 U?

The SDS is tied to the specific paint product and chemistry, not to the Pantone PMS 664 U color code itself. After selecting the paint type you plan to order, you can access the SDS for that product from the SDS library associated with that paint line.

Always review the SDS for the exact product format you are purchasing, since different binders and solvents have different handling and safety information.

Why is Pantone PMS 664 U not recommended for touch-up of existing coatings?

Pantone PMS 664 U defines a visual color target, but it does not specify sheen, substrate, film build, or application method. Existing finishes often vary in gloss and surface texture, which strongly affects how the color appears.

Because of these variables, a Pantone-based match is intended for visual brand alignment on new work, not for blending into an existing painted surface where an exact finish match is required.

How do I order paint matched to Pantone PMS 664 U on MyPerfectColor?

Start by selecting the paint type that fits your application, such as spray paint or another available format. Next, choose the sheen, quantity, and any required options before adding the product to your cart.

Double-check that Pantone PMS 664 U is the selected color and that the product format matches your project needs. Pantone codes are color references only, so confirming the correct paint type and finish is essential for accurate results.

How quickly will I receive my paint matched to Pantone PMS 664 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 664 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 664 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 664 U?
Many types of paint are available for Pantone PMS 664 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 664 U spray paint made of?

To make spray paint matched to Pantone PMS 664 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 664 U?
The Pantone PMS 664 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 664 U?
The need for primer for Pantone PMS 664 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 664 U to a different color from another paint company?

While MyPerfectColor can provide PMS 664 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.