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PMS 663 U is a Pantone PMS color defined within the Pantone Matching System for consistent color communication. It appears as a pale lavender-gray with a calm, airy character that remains visually quiet and neutral-leaning in most settings.

The color has a high light reflectance value of 70.03, placing it firmly in the light range. It reads cool with a gentle violet influence, low saturation, and a subtle lavender-gray undertone that can shift slightly cooler depending on lighting.

PMS 663 U performs best on smooth, well-prepared surfaces where uniform priming helps prevent show-through or uneven absorption. Its soft appearance is typically more consistent in matte or low-sheen finishes, while glossier finishes may reveal surface texture.

Similar colors:

Pantone 664 U: slightly darker and cooler, with a more noticeable lavender presence.
Pantone 665 U: darker and more neutral, with reduced violet influence.
Pantone 531 U: cooler and cleaner, with less gray softness.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 663 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 663 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 663 U color based on Pantone color publications. The PMS 663 U color shown on this website are computer video simulations of the PANTONE PMS 663 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 663 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 663 U

Is PMS 663 U appropriate for sign, display, or exhibit fabrication projects?

Yes, PMS 663 U is commonly used as a brand-standard color target for signs, displays, and exhibit elements where visual consistency matters. It functions as a reference color rather than a paint formula, so the goal is to visually match PMS 663 U on the actual substrate being used. Because materials like metal, plastic, wood, or composite panels can change how the color appears, producing and approving a physical sample is strongly recommended before full fabrication.

What should I consider when applying a PMS 663 U match to plastics or low-surface-energy materials?

When matching PMS 663 U on plastics, adhesion is often the main risk. Different plastics accept coatings differently, and some require specific primers or surface preparation steps to ensure proper bonding. A Pantone-matched color can look correct but still fail if adhesion is not addressed. Always test the PMS 663 U match on the exact plastic material and preparation process before committing to production.

How should I compare and approve a PMS 663 U paint sample against the Pantone reference?

Compare PMS 663 U samples under consistent lighting and on the same type of substrate used in the final application. Allow the coating to fully dry and cure before judging the color, as appearance can shift during drying. Differences in sheen or surface texture can also affect perception, so approvals should be based on finished samples rather than wet paint or mixed materials.

How do I get help choosing the right paint type for a PMS 663 U match?

If you are unsure which paint format or coating type to use for PMS 663 U, provide details about your substrate, environment, exposure conditions, and finish expectations. This information helps determine whether spray paint, paint pens, brush-in-cap bottles, epoxy, urethane, or interior or exterior housepaint is appropriate. Getting guidance before ordering reduces the risk of choosing a product that does not meet your project requirements.

How quickly will I receive my paint matched to Pantone PMS 663 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 663 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 663 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 663 U?
Many types of paint are available for Pantone PMS 663 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 663 U spray paint made of?

To make spray paint matched to Pantone PMS 663 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 663 U?
The Pantone PMS 663 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 663 U?
The need for primer for Pantone PMS 663 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 663 U to a different color from another paint company?

While MyPerfectColor can provide PMS 663 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.