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Pantone™ PMS 490 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 490 U is a Pantone PMS color commonly specified in brand and identity systems where a deep, grounded red-brown tone is needed. The overall impression is subdued and serious, with low brightness and a dense visual presence.
The color appears very dark, with an LRV of 3.8, and leans warm due to its red-brown influence. It has low to moderate saturation and a brown undertone that softens the red and reduces visual intensity.
PMS 490 U works well for brand elements that require depth and authority rather than vivid color, including dimensional signage and background components. Its low lightness means careful surface preparation and consistent application can help avoid uneven appearance, and testing under final lighting and finish conditions is recommended.
Similar colors:
Pantone 490 C: slightly darker and richer, with a deeper, more concentrated red-brown appearance.
Pantone 497 U: darker and more neutral, with reduced red warmth.
Pantone 498 U: lighter and more open, with a softer brown-red character.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 490 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 490 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 490 U color based on Pantone color publications. The PMS 490 U color shown on this website are computer video simulations of the PANTONE PMS 490 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 490 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 490 U
When is PMS 490 U appropriate for sign, display, or exhibit fabrication?
PMS 490 U is a Pantone PMS reference used as a visual color target for brand-facing elements like signs, displays, and exhibits. It is appropriate when a brand standard specifies PMS 490 U and the goal is visual alignment across fabricated components.
Because Pantone PMS codes are not paint formulas, the best practice is to evaluate a physical sample of PMS 490 U on the actual substrate and under the intended lighting. This helps confirm acceptance before full production, especially for high-visibility or multi-material builds.
How should I choose a sheen when ordering PMS 490 U paint?
Sheen changes how PMS 490 U is perceived, even when the color match target is the same. Higher sheen finishes typically appear darker and more saturated, while lower sheen finishes can appear lighter and more diffuse.
Choose sheen based on viewing distance, substrate texture, and how critical color approval is. For close-up or controlled lighting environments, confirm the sheen with a sample. For larger displays viewed at a distance, consider how glare and reflections may affect perceived color.
What durability should I expect from PMS 490 U matched spray paint?
Durability for PMS 490 U matched spray paint depends on surface preparation, the paint system selected, and the exposure environment. Pantone matching defines the color target, not the performance level.
For indoor displays and short-term brand installations, standard spray systems are often sufficient. For higher wear, handling, or environmental exposure, durability can be improved with proper primers and optional clear topcoats. Always evaluate a test piece to confirm performance for your specific use.
What surface preparation is recommended before applying PMS 490 U paint?
Start by ensuring the surface is clean, dry, and free of dust, oils, or residues. Degreasing is important for plastics and metals, while wood or previously coated surfaces may benefit from light scuffing to improve adhesion.
Priming may be required depending on the substrate and the paint format. Always apply PMS 490 U to a small test area first to verify adhesion, coverage, and visual acceptance before proceeding with full application.
How quickly will I receive my paint matched to Pantone PMS 490 U?
Can I use the Pantone PMS 490 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 490 U?
How much area will one spray can cover? And what is Pantone PMS 490 U spray paint made of?
To make spray paint matched to Pantone PMS 490 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 490 U?
Do I need a primer for Pantone PMS 490 U?
How do I convert PMS 490 U to a different color from another paint company?
While MyPerfectColor can provide PMS 490 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.