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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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PMS 470 U is a Pantone PMS color commonly specified as a brand or identity reference where a subdued, organic brown is required. It conveys an earthy, grounded, muted, warm, and substantial visual character that reads as natural rather than decorative.
The color appears dark, with an LRV of 12.51. It leans warm with a yellow-brown bias, shows moderate saturation, and carries an earthy undertone that can shift toward ochre under warm lighting.
This color works well where a stable, understated brown is needed for brand-facing elements, displays, or prototypes. Low lightness means surface preparation and even application matter to avoid patchiness, and finish choice and lighting can noticeably affect perceived warmth.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 470 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 470 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 470 U color based on Pantone color publications. The PMS 470 U color shown on this website are computer video simulations of the PANTONE PMS 470 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 470 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When approving PMS 470 U, compare samples under the same lighting conditions where the final piece will be used whenever possible. View all samples on the same substrate and allow the paint to fully dry and cure before making a judgment. Freshly applied coatings can look darker or glossier until they stabilize, which can affect perceived accuracy.
For consistent results, avoid comparing a painted sample directly to a printed Pantone book under mixed lighting. The Pantone reference defines the color target, but material, lighting, and finish all influence how PMS 470 U will appear in real-world applications.
PMS 470 U paint is custom made to order, so it is important to confirm the correct color code, product type, and sheen before purchasing. Custom matched Pantone colors are produced specifically for your order and are not easily revised after production.
If PMS 470 U is being used for a high-visibility or brand-critical application, consider ordering a sample or small quantity first. This allows you to evaluate color appearance on your actual substrate and under your lighting conditions before committing to a larger order.
The finish you choose can noticeably change how PMS 470 U is perceived. Glossier finishes tend to reflect more light, which can make the color appear deeper and more saturated. Matte or flat finishes absorb more light and may appear slightly softer or less intense.
Because PMS 470 U is evaluated visually, sheen should be considered part of the approval process. Always review the color in the same finish that will be used in the final application to avoid unexpected differences.
Coverage for a spray can of PMS 470 U depends on surface texture, application technique, and the number of coats required. Smooth, primed surfaces will cover more efficiently than rough or porous materials.
For brand-facing work, plan for multiple light coats to achieve even color and hide. When estimating quantity, it is safer to allow extra material rather than trying to stretch coverage, especially for saturated Pantone colors where uniform appearance is critical.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 470 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 470 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.