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Pantone™ PMS 440 U

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PMS 440 U is a Pantone PMS color specified for consistent visual reproduction across brand-facing materials. It conveys an earthy, grounded presence with a restrained, low-contrast character that supports surrounding elements rather than competing with them.

The color appears very dark, with an LRV of 2.99, and reads warm with a brown-leaning tendency. Its low saturation gives it a muted appearance, and an olive-brown undertone helps soften contrast in large fields.

PMS 440 U works well as a background or secondary color in brand environments where reduced glare and visual weight are preferred. Because of its depth, careful surface preparation and consistent application can help avoid uneven appearance, especially in higher-sheen finishes. Compared to lighter earth tones, it feels heavier and more subdued, particularly under low lighting.

Similar colors:
PMS 439 U: slightly lighter and warmer, with more visible brown clarity.
PMS 441 U: darker and cooler, with a more neutralized green-gray cast.
PMS 419 U: darker and more neutral, with less brown undertone.

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 440 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 440 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 440 U color based on Pantone color publications. The PMS 440 U color shown on this website are computer video simulations of the PANTONE PMS 440 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 440 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 440 U

Why is there no exact cross reference from Pantone PMS 440 U to other paint brand colors?

Pantone PMS 440 U is a color communication standard, not a paint formula. Most paint brands build their own color palettes using different pigments, binders, and tint systems. Because of those differences, an exact one-to-one conversion from PMS 440 U to another brand's color is rarely possible.

If your project requires visual alignment to PMS 440 U, the correct approach is to order a Pantone-matched paint made specifically to that Pantone reference and evaluate it on your actual substrate and finish. Using a cross-referenced color from another system increases the risk of visible mismatch.

Can Pantone matched PMS 440 U paint be used on plastics or low-surface-energy materials?

Plastics vary widely in surface energy and paint adhesion behavior. While PMS 440 U can be matched into paint, successful application on plastics often depends on proper surface preparation and, in many cases, a compatible adhesion-promoting primer.

Before committing to production, test the PMS 440 U paint system on the exact plastic you plan to use. This helps confirm adhesion, appearance, and durability under real conditions.

What should I consider when planning shipping and delivery timing for PMS 440 U paint?

Pantone matched paint for PMS 440 U is custom produced to order. Total delivery time includes production plus shipping transit, which varies based on your location and selected shipping method.

If you are working toward a brand launch, display install, or marketing deadline, plan extra time for production, transit, and on-site testing. Ordering early helps reduce risk if adjustments or additional material are needed.

How quickly will I receive my paint matched to Pantone PMS 440 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 440 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 440 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 440 U?
Many types of paint are available for Pantone PMS 440 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 440 U spray paint made of?

To make spray paint matched to Pantone PMS 440 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 440 U?
The Pantone PMS 440 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 440 U?
The need for primer for Pantone PMS 440 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 440 U to a different color from another paint company?

While MyPerfectColor can provide PMS 440 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.