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PMS 348 U is a Pantone PMS green specified as an exact visual target within the Pantone Matching System. It conveys a bold, confident, and energetic presence, with a distinctly branded, assertive, and high-impact visual character.

The color appears dark in value with an LRV of 13.85 and reads as a cool-leaning green. It exhibits very high saturation, a clean green undertone, and can appear more intense in higher-sheen finishes.

This color is commonly specified for brand-facing signage, displays, and exhibit structures. It is often used in large graphic elements and environmental branding where immediate recognition is required.

PMS 348 U performs best on smooth, well-prepared surfaces where saturation can develop evenly. Its high chroma may require additional coats for uniform coverage, and lighting and finish choices can significantly influence perceived intensity, making sample evaluation important for brand-critical work.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 348 is widely cited in branding literature as a core green associated with John Deere corporate identity systems and is commonly referenced in agricultural and industrial branding contexts.

Similar colors:
PMS 347 U: slightly lighter and more open, with increased brightness.
PMS 349 U: darker and heavier, with more visual weight.
PMS 340 U: cooler and deeper, with a shift toward blue-green.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 348 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 348 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 348 U color based on Pantone color publications. The PMS 348 U color shown on this website are computer video simulations of the PANTONE PMS 348 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 348 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 348 U

How closely will PMS 348 U paint match what I see in my Pantone book?

PMS 348 U is a Pantone reference color, not a paint formula. Pantone books are printed on specific paper with a defined finish, while paint is applied to different substrates and sheens. Because of this, PMS 348 U may look different in paint than it does in the book, especially in brightness and saturation.

Finish, substrate, and lighting all affect perception. For brand-facing or high-visibility uses, it is best to order a sample and evaluate PMS 348 U on the actual material and under the intended lighting before committing to full production.

What product formats are available for PMS 348 U, and how do I choose?

PMS 348 U is available as custom spray paint and other paint formats such as paint pens and brush-in-cap bottles. Some coating types like epoxy, urethane, or interior/exterior housepaint may also be offered depending on the application.

Spray paint is typically chosen for even coverage on displays, signage, and fabricated parts. Paint pens or brush-in-cap bottles are better for small graphics or controlled applications. Choose the format based on the size of the area, the substrate, and the level of finish control required.

Are there special safety or VOC considerations when using PMS 348 U paint?

PMS 348 U describes the target color only. Safety, VOC content, and handling requirements depend on the specific paint product and chemistry you select.

Always review the SDS for the exact product you order and follow the manufacturer guidelines for ventilation, protective equipment, and application. This is especially important when using spray paint or coatings applied in enclosed or indoor environments.

Should I order PMS 348 U in a matte or gloss finish?

The finish choice can significantly change how PMS 348 U is perceived. Gloss finishes generally increase color punch and saturation, which can help the color stand out for brand and display applications. Matte finishes reduce glare but can make the color appear slightly darker or flatter.

Viewing distance and lighting matter. If PMS 348 U will be seen under strong lights or close up, matte may control reflections. For maximum visual impact at a distance, gloss is often preferred. Sampling both finishes on your actual substrate is recommended for brand approval.

How quickly will I receive my paint matched to Pantone PMS 348 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 348 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 348 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 348 U?
Many types of paint are available for Pantone PMS 348 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 348 U spray paint made of?

To make spray paint matched to Pantone PMS 348 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 348 U?
The Pantone PMS 348 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 348 U?
The need for primer for Pantone PMS 348 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 348 U to a different color from another paint company?

While MyPerfectColor can provide PMS 348 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.