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PMS 347 U is a Pantone PMS green recognized for its saturated, energetic presence within brand and marketing systems. It conveys a lively, assertive, and unmistakably green character that reads as bold, contemporary, and attention-directing in physical applications.

The color appears relatively dark with an LRV of 19.28, giving it noticeable visual weight. It reads as cool-leaning and extremely saturated, with a clean green undertone and minimal earthiness.

PMS 347 U works well when maximum color presence and brand recognition are priorities, particularly on smooth, well-prepared surfaces. Due to its high saturation, it often benefits from a light or white primer and multiple thin coats to achieve uniform coverage, especially over darker substrates.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 347 is widely cited in branding literature as closely associated with Starbucks’ primary green identity, and it is commonly referenced in sustainability-focused branding systems for its strong, recognizable green signal.

Similar colors:

- PMS 348 C: slightly darker and heavier, with reduced brightness.
PMS 354 C: lighter and more open, with less visual depth.
PMS 355 C: deeper and cooler, with a more concentrated green tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 347 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 347 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 347 U color based on Pantone color publications. The PMS 347 U color shown on this website are computer video simulations of the PANTONE PMS 347 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 347 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 347 U

What does ordering a Pantone PMS 347 U paint match actually mean?

Ordering PMS 347 U means you are purchasing paint mixed to visually match the Pantone PMS 347 U color reference. Pantone PMS is a standardized color target used to communicate brand color, not a paint formula, coating system, or finish specification.

The match is created to align visually with the Pantone reference under typical viewing conditions. Differences in substrate, sheen, application method, and lighting can affect how PMS 347 U appears once applied. For brand-facing work, this is the expected and accepted approach.

Is Pantone PMS 347 U appropriate for signs, displays, or exhibit fabrication?

Yes. PMS 347 U is commonly specified in brand standards for signage, displays, and exhibit components where visual brand accuracy is required. It serves as a shared color target across fabricators and materials.

Because PMS 347 U is a vivid, saturated green, appearance can vary by substrate and lighting. For high-visibility installations or formal brand approvals, it is recommended to review a physical sample applied to the actual material before full production.

How should I choose a sheen for Pantone PMS 347 U paint?

Sheen selection affects how PMS 347 U is perceived. Higher sheens can make the color appear brighter and more saturated, while lower sheens can soften the appearance and reduce reflections.

When selecting sheen, consider viewing distance, lighting, and substrate. Displays viewed up close or under strong lighting may benefit from reduced glare, while elements viewed from a distance may tolerate higher sheen. If color approval is critical, evaluate the chosen sheen with a physical sample.

What surface preparation is recommended before applying Pantone PMS 347 U paint?

Proper surface preparation helps PMS 347 U apply evenly and appear consistent. Surfaces should be clean, dry, and free of dust, oils, or residues. Degreasing is important for plastics, metals, and fabricated parts.

Light scuffing may be appropriate on smooth or glossy surfaces to improve adhesion. Because saturated colors like PMS 347 U can be sensitive to surface conditions, applying a small test area on the actual substrate is strongly recommended before full application.

How quickly will I receive my paint matched to Pantone PMS 347 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 347 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 347 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 347 U?
Many types of paint are available for Pantone PMS 347 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 347 U spray paint made of?

To make spray paint matched to Pantone PMS 347 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 347 U?
The Pantone PMS 347 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 347 U?
The need for primer for Pantone PMS 347 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 347 U to a different color from another paint company?

While MyPerfectColor can provide PMS 347 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.