Pantone™ PMS 343 U

Pantone PMS 343 U is a color reference, not a finish specification, so the sheen you choose will change how the color is perceived. Gloss finishes typically make PMS 343 U appear darker and more saturated because they reflect more light directly. Satin or semi-gloss finishes often balance color depth and glare, which many brand and display projects prefer. Matte finishes scatter light and can make PMS 343 U look lighter or slightly muted, especially under bright lighting.

Because finish changes visual impact, the same PMS 343 U match can look different across projects if the sheen changes. If visual consistency is important, the finish should be selected intentionally and evaluated with a sample.

If you are unsure which paint type is appropriate for PMS 343 U, MyPerfectColor can help you narrow the options. Be ready to share the substrate, whether the project is indoor or outdoor, the desired finish, and how the painted item will be used or viewed.

This information allows the color to be produced in a paint system that supports the visual goals of the project. Pantone PMS 343 U can be made in spray paint and other formats intended for branding, display, and prototyping applications.

Pantone PMS 343 U defines a visual color target only. It does not specify the original coating system, surface texture, film thickness, or sheen of an existing finish. Because of this, a PMS match may look correct as a standalone color but still appear different next to an aged or factory-applied coating.

For this reason, Pantone PMS colors are best used for brand-driven applications where the Pantone reference is the target, not for blending into or correcting existing finishes.

Sampling PMS 343 U is recommended for high-visibility brand projects, large installations, or situations where lighting and substrate may change how the color is perceived. Sampling is also advised when PMS 343 U will appear on multiple materials or when formal brand approval is required.

A sample lets you confirm color appearance, finish, and coverage under real viewing conditions before committing to a larger order, reducing the risk of unexpected visual differences.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 343 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 343 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.