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Color summary PMS 312 U is a Pantone PMS color identified by its bright cyan-blue appearance and modern visual character. It is commonly chosen to convey freshness, clarity, and strong brand presence in highly visible environments.
Color characteristics This color reads as a medium-dark blue-cyan with an LRV of 28.13 and a distinctly cool temperature. Its high saturation and clean, slightly green-leaning undertone give it strong visual intensity and crisp definition.
Practical application PMS 312 U performs well in brand-facing signage, displays, and promotional installations where visibility is a priority. Because of its saturation, it often benefits from careful surface preparation and may require additional coats, particularly over darker substrates or in high-sheen finishes.
Common uses This color is frequently specified in corporate branding, marketing displays, and exhibit graphics that require a bold, contemporary blue. It is also commonly used in environments that emphasize innovation, technology, or clean visual messaging.
Real-world associations The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 312 U is widely cited in branding literature as being associated with technology and telecommunications, and it is commonly referenced in healthcare and wellness branding for its clean, energetic appearance.
Similar colors: PMS 312 C: slightly brighter and cleaner, with a more vivid appearance.MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 312 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 312 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 312 U color based on Pantone color publications. The PMS 312 U color shown on this website are computer video simulations of the PANTONE PMS 312 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 312 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 312 U includes a suffix that indicates the reference series used by Pantone. That context matters because Pantone colors are visual standards, not paint formulas. Different series can look different even when the base number is the same.
Before ordering PMS 312 U paint, confirm that your brand guidelines or project documentation specifically call for the U reference. If your standard lists a different suffix or does not specify one, clarify the intended reference to avoid ordering a match to the wrong Pantone standard.
Pantone PMS 312 U can be produced in multiple paint formats, but the right choice depends on how and where it will be used. To get accurate guidance, be ready to share the substrate, whether the piece will be indoors or outdoors, the desired finish, and how the color will be viewed.
Providing this information allows MyPerfectColor to recommend an appropriate paint type that balances visual accuracy, durability, and application method for your specific PMS 312 U project.
Pantone PMS 312 U is a vivid, saturated color, and colors in this range can have lower hide than neutral tones. That means achieving a uniform, solid appearance may require additional coats compared to less saturated colors.
Plan for proper surface preparation, an appropriate base if recommended, and enough material to allow multiple coats. Testing PMS 312 U on your actual substrate is the best way to confirm coverage expectations before full production.
For best results with PMS 312 U, start with a clean surface free of dust, oils, and residues. Degrease as needed and allow the surface to fully dry before painting.
Light scuffing can improve adhesion on smooth surfaces where appropriate. Always apply a small test area first to confirm adhesion, coverage, and appearance on the actual substrate before completing the full application.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 312 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 312 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.