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PMS 312 C, from the Pantone PMS system, is a saturated cool blue that delivers a lively, clean, and dynamic visual presence. Its medium-light value and crisp chromaticity make it effective in brand communication, environmental graphics, and situations requiring easily recognizable color differentiation. The color projects an approachable, energetic, and professional atmosphere, lending itself to contemporary visual identities.

PMS 312 C appears moderately light in value, with an LRV of 28.12. The color reads as distinctly cool due to its position in the blue-cyan spectrum. The color exhibits high saturation and chroma, ensuring a vivid and attention-catching finish. PMS 312 C carries a subtle cyan undertone that distinguishes it from more neutral or purely blue shades. This color’s appearance can shift with finish; gloss increases vibrancy, while matte can slightly mute the chromatic intensity.

PMS 312 C is operationally selected when a strong, clear cyan-blue is needed for high-visibility brand assets, display graphics, and fabricated components. Its high chroma requires careful attention to primer selection and surface preparation to maximize coverage and minimize ghosting on light or dark substrates. The color is sensitive to lighting conditions, especially under warm or yellow-toned illumination, which may reduce its perceived vibrancy. Compared to similar hues, PMS 312 C offers greater saturation and a more direct cyan quality, avoiding the muted or greenish shifts seen in adjacent references.

Similar colors:
PMS 310 C – Lighter and slightly less saturated, resulting in a softer, more pastel look.

PMS 313 C – Slightly darker and deeper blue, creating a more intense and less airy effect.

PMS 638 C – Deeper and with a shift toward a more mid-blue tone, appearing less cyan.

Pantone® PMS 312 C . Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 312 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 312 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 312 C color based on Pantone color publications. The PMS 312 C color shown on this website are computer video simulations of the PANTONE PMS 312 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 312 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 312 C

Why is PMS 312 C not recommended for use as a touch-up specification on existing finishes?

Pantone PMS 312 C defines a color target for brand consistency, but does not specify gloss level, substrate, or application process. Existing finishes may vary in sheen and material, so matching solely by PMS 312 C can result in visible differences. For touch-ups or repairs, it is important to match the original coating's finish and application method, which a Pantone reference cannot guarantee. Relying only on PMS 312 C for touch-up may lead to mismatches in appearance under real conditions.

What is the best way to apply PMS 312 C spray paint for even coverage and brand-accurate results?

For PMS 312 C, apply several thin coats instead of one thick coat to achieve an accurate, even finish. Allow each layer to dry before adding the next to prevent runs or unevenness. This approach is especially important for highly saturated colors like PMS 312 C, which may require additional coats for full coverage. Following this process helps produce the visual impact and consistency expected for branded and display applications.

How can the finish or sheen affect the appearance of PMS 312 C in a project?

The finish selected for PMS 312 C, such as gloss, satin, or matte, influences how the color is perceived. Gloss finishes tend to enhance vibrancy and saturation, making the cyan-blue look more vivid and attention-grabbing. Satin provides a balance between vibrancy and a softer appearance. Matte finishes can mute the perceived intensity and reduce light reflections, resulting in a more subdued look. To achieve the intended brand presence, confirm the finish specification alongside the color.

Where can I find the safety data sheet (SDS) for paint made in PMS 312 C?

The SDS for PMS 312 C paint is specific to the product type and formulation, not the Pantone color code itself. To locate the correct SDS, identify the product (such as spray paint or housepaint) and visit the SDS library for that product line. Always check that the SDS matches the paint base and format you are ordering in PMS 312 C.

How quickly will I receive my paint matched to Pantone PMS 312 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 312 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 312 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 312 C?
Many types of paint are available for Pantone PMS 312 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 312 C spray paint made of?

To make spray paint matched to Pantone PMS 312 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 312 C?
The Pantone PMS 312 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 312 C?
The need for primer for Pantone PMS 312 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 312 C to a different color from another paint company?

While MyPerfectColor can provide PMS 312 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.