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PMS 310 U is a Pantone PMS color specified as a standardized reference for brand and marketing applications. It reads as light, fresh, cool, clean, and modern, with an open blue tone that avoids heavy visual weight.

The color appears light with an LRV of 53.23 and leans cool toward blue-cyan. It has moderate saturation rather than deep intensity and carries a subtle green-cyan undertone.

PMS 310 U performs well in brand-facing displays, signage, and marketing environments where a bright but approachable blue is needed. Lighter, cooler blues may shift under different lighting, so reviewing samples in the intended lighting is recommended, and careful surface preparation can help achieve an even appearance.

Similar colors:
PMS 311 U: slightly lighter and cleaner, with a more open cyan appearance.
PMS 309 U: darker and more saturated, with increased visual weight.
PMS 312 U: brighter and more vivid, with higher perceived chroma.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 310 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 310 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 310 U color based on Pantone color publications. The PMS 310 U color shown on this website are computer video simulations of the PANTONE PMS 310 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 310 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 310 U

How should PMS 310 U compare to what I see in a Pantone book?

PMS 310 U is a Pantone reference color, not a paint formula. Pantone books are printed ink standards on specific paper, while paint is applied to real substrates with a chosen sheen. Because of this, PMS 310 U paint can appear lighter, darker, or different in saturation compared to the Pantone book, especially under different lighting.

The "U" suffix indicates an Uncoated Pantone reference. When PMS 310 U is mixed into paint, the substrate, texture, and sheen will influence how closely it visually aligns to the book. For brand-critical work, always evaluate a physical paint sample on the actual material and under the installed lighting before committing to full production.

How much area does one spray can of PMS 310 U usually cover?

Coverage for PMS 310 U spray paint is typically about 10 to 12 square feet per can per coat, but this is only a general planning estimate. Actual coverage depends on spray technique, surface texture, absorption, and the number of coats needed.

Because PMS 310 U is a saturated Pantone color, additional coats may be required for uniform hide, especially over dark or uneven surfaces. For larger or brand-visible projects, it is wise to order extra cans to allow for test spraying and full coverage.

What does the "U" matter when ordering PMS 310 U paint?

The suffix in PMS 310 U is important because Pantone uses different series to represent how colors appear on different reference materials. "U" refers to the Uncoated series, which can look noticeably different from the Coated "C" version of the same number.

When ordering PMS 310 U paint, confirm that your brand guidelines, artwork, or specifications explicitly call for the Uncoated reference. Ordering the wrong suffix can result in a visible mismatch, even though the numeric code appears the same.

When is a standard PMS 310 U paint match the right choice?

A standard PMS 310 U match is appropriate when the Pantone PMS reference is the defined color target, such as for branded displays, signage, exhibits, prototypes, and marketing installations. In these cases, visual alignment to the Pantone standard matters more than matching an existing painted surface.

For large, permanent, or high-visibility installations, it is still recommended to review a physical sample of PMS 310 U paint on the actual substrate. This helps confirm appearance, coverage, and acceptance before full production.

How quickly will I receive my paint matched to Pantone PMS 310 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 310 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 310 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 310 U?
Many types of paint are available for Pantone PMS 310 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 310 U spray paint made of?

To make spray paint matched to Pantone PMS 310 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 310 U?
The Pantone PMS 310 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 310 U?
The need for primer for Pantone PMS 310 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 310 U to a different color from another paint company?

While MyPerfectColor can provide PMS 310 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.