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PMS 309 U is a Pantone PMS color used as a standardized reference for consistent color communication across vendors and materials. The color conveys a deep, muted character with a serious and controlled visual presence.

The color has a very low light reflectance value of 2.99, placing it among the darkest blues in the Pantone PMS range. It presents as cool and blue-forward, with low to moderate saturation and a subtle neutral undertone that can read nearly black in certain lighting.

PMS 309 U works well when a dark, authoritative blue is needed without the brightness of more saturated navy tones. Careful surface preparation and consistent application can help avoid uneven appearance, and higher-sheen finishes may reveal surface imperfections more readily.

Similar colors:
Pantone 296 U: slightly darker and more neutral, with less visible blue character.
Pantone 540 U: lighter and more open, with clearer navy definition.
Pantone 282 U: slightly more chromatic, with increased blue presence and contrast.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 309 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 309 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 309 U color based on Pantone color publications. The PMS 309 U color shown on this website are computer video simulations of the PANTONE PMS 309 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 309 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 309 U

What is the best way to compare a paint sample to Pantone PMS 309 U during approval?

When approving a match to Pantone PMS 309 U, compare samples under consistent lighting and on the same type of substrate you plan to use in production. Allow the coating to fully dry and cure before judging color, since wet paint can appear darker or more saturated. View the sample next to an official Pantone reference and avoid comparing across different finishes, as sheen changes how the color is perceived.

Can Pantone PMS 309 U paint be returned or adjusted after it is made?

Paint matched to Pantone PMS 309 U is custom made to order. Because it is produced specifically for your selection of product type and sheen, changes or returns are limited once production begins. If approval risk is a concern, consider ordering a smaller sample first and confirm both color and finish before committing to larger quantities.

Why does the U suffix matter when ordering Pantone PMS 309 U paint?

The full Pantone code, including the U suffix in Pantone PMS 309 U, identifies the specific Pantone reference being matched. Different Pantone series or suffixes can represent different printed standards. Before ordering, confirm that PMS 309 U is the exact reference specified in your brand guidelines or project documentation so the paint match aligns with the intended standard.

How should I choose a sheen for paint matched to Pantone PMS 309 U?

Sheen affects how Pantone PMS 309 U appears once applied. Higher gloss finishes typically look brighter and more saturated, while lower sheen finishes can appear slightly darker or muted. Choose a sheen based on viewing distance, lighting, and the substrate being coated, and evaluate samples in the actual environment whenever possible before finalizing your order.

How quickly will I receive my paint matched to Pantone PMS 309 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 309 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 309 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 309 U?
Many types of paint are available for Pantone PMS 309 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 309 U spray paint made of?

To make spray paint matched to Pantone PMS 309 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 309 U?
The Pantone PMS 309 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 309 U?
The need for primer for Pantone PMS 309 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 309 U to a different color from another paint company?

While MyPerfectColor can provide PMS 309 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.