Pantone™ PMS 304 U

For pop-ups and retail environments, treat PMS 304 U as a visual brand target rather than a guaranteed on-site appearance. Order a physical sample and review it under the actual lighting where it will be installed, including accent and ambient light. Finish and sheen can change how bright and saturated the color appears. For larger surfaces, confirm coverage expectations with a sample first, since some Pantone colors may require additional coats for uniform appearance.

PMS 304 U is a Pantone color reference, not a paint type. To use it correctly, select a paint formulated for the environment where it will be applied. Interior applications prioritize appearance under controlled lighting, while exterior applications require coatings designed for weather exposure. Always choose the paint type based on exposure and performance needs, then evaluate a sample to confirm the visual match before committing to a full order.

Yes. PMS 304 U specifies both the color number and the Uncoated reference standard. Ordering only by number can result in the wrong Pantone target being used. Always provide the full Pantone code, including the U suffix, when ordering PMS 304 U to ensure the correct reference is matched.

PMS 304 U paint is custom matched, so production time occurs before shipping. Transit time then depends on your location and the shipping method selected. For time-sensitive brand or retail projects, plan ahead and allow buffer time for both production and transit. If color approval is required, factor in time to review samples before finalizing quantities.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 304 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 304 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.