70% of Orders Ship within 3 Business Days.
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
Ready to purchase? Select your options in the 4 steps below.
PMS 280 U is a Pantone PMS color recognized for its deep navy blue appearance with a distinctly cool, authoritative character. It conveys seriousness, formality, and visual weight, often read as corporate, institutional, and dependable rather than decorative.
The color appears extremely dark, with an LRV of 2.3, giving it significant visual depth. It reads as cool with a strong blue bias, maintains high saturation for its darkness, and shows a subtle violet-blue undertone that can emerge under cool or high-CRI lighting.
PMS 280 U works well where a strong, controlled visual presence is required, such as brand-facing displays or architectural elements intended to feel grounded and formal. Because it is very dark, careful surface preparation and priming can help improve uniformity, and higher sheens may emphasize surface imperfections compared to slightly lighter navy tones.
The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 280 is widely cited in branding literature as a core corporate navy associated with IBM and is commonly referenced in professional sports branding, including long-standing associations with the Dallas Cowboys. It is also frequently associated with institutional and academic identity systems seeking a formal navy blue.
Similar colors: Pantone 281 U: darker and slightly more neutral, with reduced blue clarity.MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 280 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 280 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 280 U color based on Pantone color publications. The PMS 280 U color shown on this website are computer video simulations of the PANTONE PMS 280 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 280 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 280 U is a very dark and saturated Pantone blue. Like many strong Pantone colors, it can have lower hide compared to neutral or lighter colors.
In practical terms, this means PMS 280 U may require additional coats to achieve uniform coverage, especially over light, uneven, or contrasting substrates. Planning for extra coats helps avoid patchiness and ensures the final color reads consistently across the surface.
Whether a primer is needed for PMS 280 U depends on the paint type, the substrate, and the exposure conditions.
Primer is typically recommended when painting over raw or porous materials, high-contrast surfaces, or substrates with inconsistent color. Using the appropriate primer can improve adhesion, help with coverage, and reduce the number of topcoats needed for a dark color like PMS 280 U.
PMS 280 U is a Pantone PMS reference, which defines a visual color target but does not specify sheen, application method, or substrate.
For touch-up situations, existing coatings are influenced by aging, surface texture, and original finish. Because Pantone PMS colors are not designed to account for these variables, using PMS 280 U as a touch-up reference can result in visible differences rather than a seamless blend.
Ordering a standard Pantone match for PMS 280 U is appropriate when the Pantone reference itself is the color target.
This is common for brand-facing applications such as signage, displays, exhibits, prototypes, and marketing installations where visual alignment to the Pantone standard matters more than matching an existing coating or surface.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 280 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 280 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.