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PMS 2768 U is a Pantone PMS color identified within the Pantone Matching System and commonly specified as a deep, near-black blue-violet. The color conveys a serious, controlled, low-reflectance presence with a cool overall impression.

The color appears extremely dark, with a measured LRV of 1.41, and reads as cool with a blue-violet bias. It maintains moderate chroma for its depth, with a subtle violet undertone that can become more apparent under brighter or cooler lighting, and its appearance can shift noticeably with finish and lighting conditions.

PMS 2768 U works well in brand-facing elements that require visual authority and minimal reflectance, including signage and display components. Its very low lightness means careful surface preparation, consistent application, and thoughtful finish selection can help avoid visible variation, especially when compared with lighter navy or blue-violet Pantone colors.

Similar colors:
PMS 2767 U: slightly lighter and more open, with less visual density.
PMS 2758 U: darker and cooler, with a more pronounced blue bias.
PMS 281 U: marginally lighter and more neutral, with reduced violet influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2768 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2768 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2768 U color based on Pantone color publications. The PMS 2768 U color shown on this website are computer video simulations of the PANTONE PMS 2768 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2768 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2768 U

How should I use PMS 2768 U paint for prototypes or concept models that need brand color accuracy?

PMS 2768 U is a Pantone PMS reference, meaning it defines a visual color target rather than a specific paint formula. For prototypes and concept models, start by choosing a paint format that fits how the model will be built, such as spray paint for even coverage on small parts or panels, or brush-in-cap bottles for controlled application on details.

Plan to evaluate the color on the actual substrate used in the prototype and under the lighting where it will be reviewed. Because this is an uncoated Pantone reference, the appearance can shift with finish and surface texture. Ordering a small sample first helps confirm visual alignment before committing to a full prototype run.

Will PMS 2768 U require special undercoats or extra coats for uniform coverage?

PMS 2768 U is a deep, saturated Pantone color, and colors in this range often have lower hide. This means the substrate or previous color can influence the final appearance if coverage is not sufficient.

To improve uniformity, plan for multiple coats and consider using a compatible undercoat that supports even color development. Always test on the actual surface first, since coverage and perceived depth can change based on substrate color, texture, and finish.

Is PMS 2768 U appropriate for signs, displays, or exhibit components?

Yes. PMS 2768 U is commonly used as a brand color target for sign, display, and exhibit fabrication where visual consistency matters. In these applications, the Pantone reference acts as the approval standard across vendors and materials.

Because fabricated elements can vary by substrate and finish, it is best to review a painted sample on the real material and under expected lighting. This step helps avoid surprises when the final components are installed.

What should I know before ordering PMS 2768 U paint since it is custom made?

PMS 2768 U paint is custom matched to order based on the Pantone reference, not pulled from a shelf formula. This means finish, sheen, and product type must be chosen carefully at the time of ordering.

Custom-made colors are difficult to revise after production, so confirm the format, sheen, and application method before ordering. For high-visibility or brand-critical projects, sampling first is the safest way to confirm acceptance.

How quickly will I receive my paint matched to Pantone PMS 2768 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2768 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2768 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2768 U?
Many types of paint are available for Pantone PMS 2768 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2768 U spray paint made of?

To make spray paint matched to Pantone PMS 2768 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2768 U?
The Pantone PMS 2768 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2768 U?
The need for primer for Pantone PMS 2768 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2768 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2768 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.