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Pantone™ PMS 2728 U

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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 2728 U is a Pantone PMS color defined within the Pantone Matching System and used as a reference standard for consistent color communication. In paint form, it presents as a deep, vivid blue-violet with a modern and assertive visual tone.

The color is very dark, with an LRV of 7.54, and maintains a cool temperature with a pronounced violet undertone. Its high saturation gives it strong visual weight, and higher-sheen finishes can further increase perceived intensity and contrast.

PMS 2728 U is well suited to brand-facing signage, displays, and fabricated components where color strength and clarity are critical. Due to its depth and saturation, careful surface preparation and consistent application can help achieve even coverage and avoid visible variation, especially under directional or low lighting.

Similar colors:
PMS 2727 U: slightly lighter and less saturated, with a softer violet presence.
PMS 2728 C: similar hue but typically appears cleaner and more vivid in comparison.
PMS 273 U: darker and heavier, with a more subdued blue-violet character.

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2728 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2728 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2728 U color based on Pantone color publications. The PMS 2728 U color shown on this website are computer video simulations of the PANTONE PMS 2728 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2728 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

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Frequently Asked Questions About Pantone™ PMS 2728 U

Is PMS 2728 U appropriate for prototypes and concept models that need brand color accuracy?

Yes. PMS 2728 U is commonly used as a visual color target for prototypes and concept models where brand alignment matters. The key decision is format and evaluation. Choose a paint format that matches how the prototype will be viewed, such as spray paint for uniform surfaces or brush-applied formats for small parts.

Because Pantone PMS codes are color references and not paint formulas, plan to review a sprayed sample of PMS 2728 U under your expected lighting before final approval. This is especially important for brand-facing prototypes that will be reviewed by stakeholders.

How does finish or sheen affect how PMS 2728 U looks once painted?

Finish has a strong effect on how PMS 2728 U is perceived. Gloss finishes typically appear brighter and more saturated, while matte finishes can make the same color look deeper or slightly muted. Satin finishes fall between these extremes.

When ordering PMS 2728 U, select the finish based on how the surface will be viewed and lit in the final environment. If exact visual appearance is critical, testing the color in more than one sheen can help confirm the right choice before committing to production.

What should I know about shipping and transit time when ordering PMS 2728 U paint?

Paint matched to PMS 2728 U is custom made, so total delivery time includes both production time and shipping transit. Transit time varies based on your location and the shipping method you select at checkout.

If you are working toward a fixed marketing or installation deadline, it is best to order early and allow buffer time for transit. Planning ahead reduces the risk of delays impacting brand reviews or deployment schedules.

How do I correctly order paint matched to PMS 2728 U on MyPerfectColor?

To order PMS 2728 U, start by confirming that PMS 2728 U is the exact Pantone reference specified in your brand or project requirements. Then select the paint type and format that fits your application, such as spray paint or another available option.

Next, choose the finish or sheen and the quantity needed, keeping in mind that saturated Pantone colors like PMS 2728 U may require additional coats for uniform coverage. Review all selections carefully before checkout to ensure the product matches your intended use and evaluation process.

How quickly will I receive my paint matched to Pantone PMS 2728 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2728 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2728 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2728 U?
Many types of paint are available for Pantone PMS 2728 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2728 U spray paint made of?

To make spray paint matched to Pantone PMS 2728 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2728 U?
The Pantone PMS 2728 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2728 U?
The need for primer for Pantone PMS 2728 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2728 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2728 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.