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PMS 248 U is a Pantone PMS color identified within the Pantone Matching System and commonly specified for brand-controlled environments. The color presents as deep, bold, dramatic, saturated, and assertive, conveying a serious and high-impact visual presence.

The color appears very dark, with an LRV of 9.01. It reads as cool-leaning, highly saturated, and carries a pronounced purple-magenta undertone.

PMS 248 U works well where strong contrast and brand emphasis are required, particularly in controlled lighting environments. Its depth can reduce apparent coverage, so careful surface preparation and multiple coats may help achieve even results, and sheen choice can significantly affect perceived richness.

Similar colors:
PMS 247 U: slightly lighter and more open, with less visual density.
PMS 249 U: deeper and redder, with increased warmth and saturation.
PMS 2603 U: darker and more neutral, with reduced magenta clarity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 248 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 248 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 248 U color based on Pantone color publications. The PMS 248 U color shown on this website are computer video simulations of the PANTONE PMS 248 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 248 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 248 U

What does using Pantone PMS 248 U mean for brand consistency?

Pantone PMS 248 U is a standardized Pantone color reference used to communicate an exact brand color target. It is not a paint formula. When you order paint matched to PMS 248 U, the goal is visual alignment to the Pantone standard so displays, signage, and brand environments appear consistent across vendors and materials.

Because this is a visual standard, appearance can still vary by substrate, sheen, and lighting. For brand-critical applications, confirming the match with a physical sample in the actual environment is recommended.

Does Pantone PMS 248 U require special consideration for coverage and hide?

Pantone PMS 248 U is a highly saturated color, which can have lower hide than neutral tones. This means additional coats may be required to achieve uniform color and visual density, especially over contrasting substrates.

Substrate color, primer choice, and sheen all affect final appearance. For large or high-visibility brand applications, testing coverage on the actual surface helps set accurate expectations before full production.

How do I order paint matched to Pantone PMS 248 U on MyPerfectColor?

To order PMS 248 U, select your desired paint format, such as spray paint or another available option, then choose sheen and quantity based on your project needs. The Pantone code is the color reference used for matching.

Before ordering, confirm that PMS 248 U is the correct Pantone reference for your brand standards and that the selected format and sheen are appropriate for your substrate and viewing conditions.

How long does it take to receive Pantone PMS 248 U paint after ordering?

Shipping time for paint matched to Pantone PMS 248 U depends on production time, your location, and the shipping method you select at checkout. Transit time is not the same as production time.

If your project has a firm deadline, plan ahead and allow buffer time for both manufacturing and shipping. Ordering earlier helps avoid schedule risk for brand launches, displays, or marketing installations.

How quickly will I receive my paint matched to Pantone PMS 248 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 248 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 248 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 248 U?
Many types of paint are available for Pantone PMS 248 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 248 U spray paint made of?

To make spray paint matched to Pantone PMS 248 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 248 U?
The Pantone PMS 248 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 248 U?
The need for primer for Pantone PMS 248 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 248 U to a different color from another paint company?

While MyPerfectColor can provide PMS 248 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.