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Color summary

PMS 249 U is a Pantone PMS color specified within the Pantone Matching System for brand-controlled applications. It presents a bold, dramatic, and modern visual character intended to command attention in marketing and display contexts.

Color characteristics

The color is very dark, with an LRV of 6.24, giving it substantial visual weight. It leans cool within the red-violet range and exhibits high saturation with a pronounced magenta-purple undertone.

Practical application

PMS 249 U is well suited for brand-facing displays, signage, and exhibit components where contrast and visual authority are important. Because of its depth and chroma, using a light or tinted primer and applying multiple coats can help achieve a uniform appearance, while finish and lighting should be reviewed under real conditions.

Similar colors:
PMS 248 U: slightly lighter and less saturated, with a softer purple presence.
PMS 250 U: lighter and more open, with reduced visual weight.
PMS 226 U: brighter and more red-forward, with higher visual intensity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 249 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 249 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 249 U color based on Pantone color publications. The PMS 249 U color shown on this website are computer video simulations of the PANTONE PMS 249 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 249 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 249 U

When ordering paint, should I specify the name or the code for Pantone PMS 249 U?

You should always order using the full Pantone code "PMS 249 U" rather than relying on the color name alone. In the Pantone system, the number and the suffix (such as U for uncoated) define the exact color target.

Using only a name or omitting the suffix can result in a different Pantone reference being matched. To avoid ordering the wrong color, confirm that your brand or project documentation specifies PMS 249 U exactly, including the U series.

Does Pantone PMS 249 U require special planning for coverage or undercoats?

Pantone PMS 249 U is a vivid, saturated color, which means hide can be lower than with neutral or muted colors. When applied over contrasting substrates, multiple coats are often needed to achieve uniform color.

Using a compatible undercoat or primer can improve consistency and reduce the total number of finish coats. Planning for this up front helps avoid patchy appearance, especially on large or high-visibility brand elements.

What durability should I expect from spray paint matched to Pantone PMS 249 U?

Durability for Pantone PMS 249 U spray paint depends on surface preparation, the paint system selected, and the environment where it will be used. A Pantone match defines the color target, not the performance characteristics.

For brand displays, signage, or exhibit components, choose a paint type appropriate for the substrate and exposure conditions. If additional protection is needed, a compatible clear topcoat can be considered to improve resistance to handling or environmental wear.

How can I keep Pantone PMS 249 U looking uniform over a large painted area?

Maintaining uniform appearance with Pantone PMS 249 U over large areas requires consistent application. Apply even coats, maintain the same spray distance, and avoid stopping and starting in visible sections.

It is also important to plan enough material for the entire job and apply coats in a consistent sequence. Variations in film thickness, overlap, or drying time can cause visible shifts in saturation with highly vivid Pantone colors.

How quickly will I receive my paint matched to Pantone PMS 249 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 249 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 249 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 249 U?
Many types of paint are available for Pantone PMS 249 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 249 U spray paint made of?

To make spray paint matched to Pantone PMS 249 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 249 U?
The Pantone PMS 249 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 249 U?
The need for primer for Pantone PMS 249 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 249 U to a different color from another paint company?

While MyPerfectColor can provide PMS 249 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.