Pantone™ PMS 247 C

Pantone PMS 247 C is a standardized color used as a brand reference so that your signage, retail displays, and marketing elements share a visually consistent magenta. By specifying PMS 247 C, brand teams and vendors align on a single chromatic target, reducing guesswork and supporting brand recognition across projects and environments.

Before using PMS 247 C paint, ensure that surfaces are clean, dry, and free of dust, grease, or debris. Degrease any oily areas, lightly scuff glossy surfaces if appropriate, and wipe down to remove residue. Testing a small area first helps check adhesion and appearance. Proper prep helps PMS 247 C achieve its best color impact and uniformity.

Ordering paint matched to Pantone PMS 247 C means you are requesting a color that visually targets the PMS 247 C reference as defined by Pantone. This is a communication standard for specifying the intended color, not a guarantee of a formula, substrate, or finish. The result depends on the underlying material, lighting, and chosen sheen, as Pantone does not provide application-specific formulas.

With PMS 247 C, especially because it is vivid and highly saturated, plan to apply out of the same batch and with consistent technique across the entire surface. Mix thoroughly, maintain a wet edge, and apply multiple thin coats for even coverage. Since highly chromatic colors can have lower hide, extra coats may be needed to avoid patchy appearance and assure a uniform brand presentation.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 247 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 247 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.