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Pantone™ PMS 243 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 243 U is a Pantone PMS color defined as a standardized visual reference used to support consistent brand expression. It presents as vivid, contemporary, and expressive, with a clear magenta-purple character suited to brand-forward applications.
The color reads as mid-light, with an LRV of 56.7, and leans cool due to its purple-magenta hue. It shows moderate-to-high saturation and a clean magenta undertone, giving it noticeable presence without appearing fluorescent. In higher-sheen finishes, its intensity can become more pronounced.
PMS 243 U performs well in brand-facing uses where color recognition matters, including signage, displays, and experiential elements. A light or white primer can help support even coverage, particularly over darker surfaces, and evaluating samples under installed lighting can help manage brightness expectations.
Similar colors: PMS 242 U: slightly darker and deeper, with more visual weight.PMS 244 U: lighter and more open, with reduced saturation.
PMS 245 U: brighter and more chromatic, with increased pink intensity.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 243 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 243 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 243 U color based on Pantone color publications. The PMS 243 U color shown on this website are computer video simulations of the PANTONE PMS 243 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 243 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 243 U
Why can PMS 243 U look different under various lighting conditions?
PMS 243 U is a Pantone reference color, and its appearance can shift depending on the light source and viewing environment. Fluorescent, LED, and daylight all have different spectral qualities, which can change how saturation and warmth are perceived.
To avoid surprises, evaluate PMS 243 U under the same lighting where it will be installed or displayed. This is especially important for brand-facing applications, where lighting differences can make a color appear brighter, duller, or slightly shifted compared to expectations.
What surface preparation is recommended before applying PMS 243 U paint?
Proper surface preparation helps PMS 243 U apply evenly and appear consistent. Start by cleaning the surface to remove dust, oils, or residues that could affect adhesion or color uniformity.
Depending on the substrate, light scuffing may be appropriate to promote adhesion. Always test PMS 243 U on a small area or sample piece first to confirm coverage, appearance, and compatibility with the surface before proceeding with full application.
What durability should I expect from PMS 243 U spray paint?
Durability for PMS 243 U spray paint depends on surface preparation, the specific paint type selected, and the environment where it will be used. Properly prepared substrates generally lead to better adhesion and longer-lasting results.
For applications exposed to handling, cleaning, or environmental stress, consider whether a compatible clear topcoat is appropriate. Choose the paint type based on where and how the color will be used, and confirm performance with a sample when durability is critical.
Should I order a sample of PMS 243 U before a larger production run?
Yes. Ordering a small sample of PMS 243 U is recommended for brand approval workflows and high-visibility projects. A sample allows stakeholders to review the color on the actual substrate and under installed lighting conditions.
Sampling helps confirm visual acceptance before committing to a larger order, reducing the risk of rework if the color appearance, finish, or coverage does not meet expectations.
How quickly will I receive my paint matched to Pantone PMS 243 U?
Can I use the Pantone PMS 243 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 243 U?
How much area will one spray can cover? And what is Pantone PMS 243 U spray paint made of?
To make spray paint matched to Pantone PMS 243 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 243 U?
Do I need a primer for Pantone PMS 243 U?
How do I convert PMS 243 U to a different color from another paint company?
While MyPerfectColor can provide PMS 243 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.