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PMS 216 U is a Pantone PMS color recognized for its very dark, saturated red-magenta appearance and strong visual presence. In brand and marketing contexts, it is associated with intensity, boldness, and high contrast, making it a deliberate choice for visually assertive applications.

The color reads as very dark with an LRV of 5.46 and leans warm with a red-forward character. Its high saturation and dense chroma create a vivid appearance, while a subtle magenta undertone separates it from more neutral or brown-based reds.

PMS 216 U is commonly specified for brand-facing signage, display elements, and marketing installations where strong contrast and visual impact are intentional. It is often selected when the color itself is meant to command attention within a controlled visual environment.

This color performs best when lighting, surface preparation, and finish are chosen to support deep, saturated hues. Due to its darkness and chroma, additional coats may be needed for even coverage, and changes in finish can noticeably affect how deep or saturated the color appears.

Similar colors:
PMS 214 U: slightly lighter and more open, with a brighter pink-red appearance.
PMS 215 U: lighter and more vivid, with increased brightness and reduced visual weight.
PMS 217 U: darker and cooler, with a deeper, more subdued magenta-red tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 216 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 216 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 216 U color based on Pantone color publications. The PMS 216 U color shown on this website are computer video simulations of the PANTONE PMS 216 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 216 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 216 U

How can surface texture change how PMS 216 U looks once it is painted?

PMS 216 U is defined as a color target, but surface texture can change how that target is perceived. Smooth substrates tend to reflect light evenly, making the color appear cleaner and more saturated. Textured or porous surfaces create more shadowing, which can make PMS 216 U look darker or less vivid.

If visual accuracy matters, evaluate the color on the actual substrate and texture you plan to use. This helps confirm whether the perceived lightness and saturation are acceptable for your application.

What should I consider when choosing an interior or exterior paint for PMS 216 U?

PMS 216 U can be mixed into different paint types, but the right choice depends on where the color will be used. Interior applications prioritize appearance under controlled lighting, while exterior applications need coatings designed to handle sunlight, moisture, and temperature changes.

Start by deciding where the painted surface will live, then select the paint type intended for that environment. This ensures the color match to PMS 216 U is evaluated in a coating that performs as expected in use.

Why does PMS 216 U painted on a surface not look exactly like the Pantone book?

The Pantone book is a printed reference standard, not a promise of identical appearance in every material. PMS 216 U in a paint can look different due to sheen, substrate, film thickness, and lighting.

Use the Pantone book to confirm color intent, then judge acceptability by viewing a painted sample on your real material. This is the most reliable way to align expectations before full production.

How should PMS 216 U spray paint be applied for the most consistent finish?

For PMS 216 U, multiple light coats generally produce a more even appearance than one heavy coat. Thin passes help the color build evenly and reduce streaking or blotchiness, which is especially important for saturated Pantone colors.

Allow each coat to flash dry before applying the next. Following this approach helps achieve uniform coverage and a finish that more closely matches the intended PMS 216 U target.

How quickly will I receive my paint matched to Pantone PMS 216 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 216 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 216 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 216 U?
Many types of paint are available for Pantone PMS 216 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 216 U spray paint made of?

To make spray paint matched to Pantone PMS 216 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 216 U?
The Pantone PMS 216 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 216 U?
The need for primer for Pantone PMS 216 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 216 U to a different color from another paint company?

While MyPerfectColor can provide PMS 216 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.