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PMS 170 U is a Pantone PMS color commonly specified for brand identity and marketing environments. It presents a lively, friendly vibe that reads as warm, expressive, and contemporary without appearing fluorescent or harsh.

The color appears moderately light, with an LRV of 42.2. It reads clearly warm with a coral-orange direction, showing medium-high saturation and a soft red undertone that supports approachability.

PMS 170 U works well for brand-facing displays, signage, and experiential elements where warmth and visibility are important. Because of its saturation, it may benefit from a light or white primer and multiple thin coats to achieve even coverage, especially over darker substrates.

Finish choice can influence perception: gloss finishes tend to intensify brightness and reveal surface variation, while matte or satin finishes often appear softer and more even under varied lighting.

Similar colors:
PMS 169 U: lighter and softer, with a more pastel coral appearance.
PMS 171 U: deeper and more saturated, with stronger orange-red intensity.
PMS 1645 U: slightly darker and earthier, with a muted orange tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 170 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 170 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 170 U color based on Pantone color publications. The PMS 170 U color shown on this website are computer video simulations of the PANTONE PMS 170 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 170 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 170 U

How should PMS 170 U be used for prototypes or concept models?

PMS 170 U is a Pantone Matching System reference, not a paint formula. For prototypes and concept models, it works best as a visual target for brand alignment rather than a final production specification.

When ordering paint matched to PMS 170 U, choose the format that matches how the prototype will be evaluated, such as spray paint for uniform surfaces or brush-applied paint for small parts. Plan to review the color on the actual substrate and under the lighting where the concept will be shown, since perception can change outside of printed Pantone guides.

If the prototype requires formal brand approval or will be reviewed alongside other materials, ordering a small sample first is recommended so appearance can be confirmed before committing to larger quantities.

What is the typical lead time for paint matched to Pantone PMS 170 U?

Paint matched to Pantone PMS 170 U is made to order. Lead time depends on the paint type selected, the finish, and current production volume.

Spray paint and common paint formats generally move through production faster than specialty coatings, but all Pantone matches require custom mixing. Because of this, PMS 170 U should not be ordered as a last-minute item for time-critical installs.

For marketing schedules or display builds with fixed deadlines, place your order early and allow time for both production and shipping before the color is needed on site.

How does finish choice affect how PMS 170 U looks once applied?

The finish you choose can noticeably change how PMS 170 U is perceived. Gloss finishes tend to appear brighter and more saturated, while satin or matte finishes can look slightly softer or darker.

This effect is especially important for brand-facing colors, since the Pantone reference is typically viewed on paper under controlled lighting. Once applied as paint, surface texture and sheen interact with light differently.

If visual accuracy is critical, evaluate PMS 170 U in the same finish and lighting conditions planned for the final application before approving the color for production.

How do I order paint matched to Pantone PMS 170 U on MyPerfectColor?

To order PMS 170 U, start by selecting the desired paint format, such as spray paint or another available option, based on how the color will be applied. Next, choose the finish, quantity, and any applicable options.

Remember that PMS 170 U is a color standard, not a finish or performance specification. The same color will look different depending on sheen, substrate, and lighting.

Before submitting your order, confirm that PMS 170 U is the correct Pantone reference for your project and consider whether a sample is needed for visual approval, especially for high-visibility branding or display applications.

How quickly will I receive my paint matched to Pantone PMS 170 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 170 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 170 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 170 U?
Many types of paint are available for Pantone PMS 170 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 170 U spray paint made of?

To make spray paint matched to Pantone PMS 170 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 170 U?
The Pantone PMS 170 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 170 U?
The need for primer for Pantone PMS 170 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 170 U to a different color from another paint company?

While MyPerfectColor can provide PMS 170 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.