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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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PMS 1807 U is a Pantone PMS color defined as a dark, warm red with a serious and authoritative visual character. It is typically selected when brand standards call for depth and restraint rather than brightness.
The color has a low Light Reflectance Value of 9.54, giving it a very dark appearance. It leans warm with subtle red-brown undertones and remains strongly saturated while appearing visually dense. In lower or diffuse lighting, it can read heavier and more muted.
PMS 1807 U is well suited to branding, signage, and display elements that require a deep red tone without high brightness. Dark colors like this may benefit from proper priming and even surface preparation to avoid uneven absorption, and lighting conditions should be reviewed to confirm the intended appearance. Lower-sheen finishes can help soften minor surface irregularities, while glossier finishes may make them more noticeable.
Similar colors: PMS 1805 U: slightly lighter and more open, with less visual density.MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1807 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1807 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 1807 U color based on Pantone color publications. The PMS 1807 U color shown on this website are computer video simulations of the PANTONE PMS 1807 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 1807 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 1807 U is a visual color standard, not a paint formula. Matching it in paint involves translating a printed reference into a liquid coating applied to a surface. Highly saturated Pantone colors can be challenging due to pigment behavior, finish, and substrate. MyPerfectColor produces Pantone matched paint to visually align with the PMS 1807 U reference, but small perceptual differences can occur based on sheen, application method, and lighting. For critical brand approvals, reviewing a sample under your actual lighting and on the intended substrate is recommended.
Yes. The 'U' suffix indicates the Pantone reference series used as the color target. Pantone codes can appear similar but represent different printed standards, and those differences can affect the intended match. When ordering PMS 1807 U, confirm that your brand guidelines or source materials specifically call for the U reference so the paint is matched to the correct Pantone standard.
Primer needs depend on the paint type, substrate, and exposure conditions. For Pantone PMS 1807 U, using a compatible primer can improve adhesion and help achieve more uniform color, especially on porous, dark, or previously coated surfaces. A primer is often recommended when consistent appearance and coverage are important for brand-facing applications. If you are unsure, testing the full system on your actual substrate is the safest approach.
When using PMS 1807 U over larger areas, plan for consistent application to avoid visible variation. Apply even coats, maintain the same spray distance or technique, and complete panels or sections without stopping mid-surface. Highly saturated Pantone colors may require additional coats to achieve uniform hide. Applying all coats from the same batch and under similar conditions helps maintain a consistent visual result.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 1807 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 1807 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.