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PMS 1585 U is a Pantone PMS color used as a standardized visual target across branding and display applications. It conveys a bold, energetic, attention-forward vibe with strong warmth, high intensity, and a distinctly contemporary presence.

The color presents as a mid-to-deep orange with an LRV of 32.81. It reads clearly warm with very high saturation and minimal undertone, maintaining a clean and vivid appearance.

PMS 1585 U works well in brand-facing displays, signage, and fabricated elements where visual impact and color recognition are priorities. Its high saturation may require additional coats for uniform coverage, and finish choice and lighting can noticeably influence perceived brightness and intensity.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:

Pantone 165 U: slightly lighter and more open, with less visual depth.
Pantone 151 U: brighter and more yellow-leaning, with increased luminosity.
Pantone 158 U: darker and marginally more red, with added visual weight.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1585 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1585 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 1585 U color based on Pantone color publications. The PMS 1585 U color shown on this website are computer video simulations of the PANTONE PMS 1585 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 1585 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 1585 U

Why is Pantone PMS 1585 U not recommended as a touch-up reference for an existing finish?

Pantone PMS 1585 U is a color communication standard, not a coating formula or finish specification. It does not define sheen, film build, substrate, or application method. Existing finishes have aging, texture, and lighting variables that Pantone references do not account for.

Because of this, using PMS 1585 U to try to visually blend into an existing surface often leads to noticeable differences, even when the color target is matched closely. Pantone PMS colors are best used when the goal is visual brand alignment for new components, not repair or touch-up of an existing coating.

Why is Pantone PMS 1585 U not recommended as a touch-up reference for existing finishes?

Pantone PMS 1585 U is a visual color target, not a complete coating specification. It does not define sheen, surface texture, substrate, film build, or aging conditions. Because those factors strongly affect appearance, using PMS 1585 U to address small areas on an existing product often results in a visible difference, even when the color is technically matched.

PMS references are best used when the Pantone color itself is the goal, such as branded displays or concept builds. If the objective is to blend into an existing finish, a physical sample or an OEM reference from the original coating is a more reliable starting point.

Should PMS 1585 U be ordered in matte or gloss for a brand-facing application?

The choice between matte and gloss can significantly change how PMS 1585 U is perceived. Gloss finishes typically increase visual punch and saturation, which can make this color appear brighter and more vivid under direct lighting. Matte finishes reduce glare and reflections, which can be helpful in environments with strong or uneven light.

Viewing distance and lighting matter. Gloss often reads stronger from a distance, while matte can appear more controlled up close. If brand approval is critical, confirming the finish choice with a physical sample under the intended lighting is recommended.

Should I choose a matte or gloss finish for PMS 1585 U in a brand application?

The choice between matte and gloss will change how PMS 1585 U is perceived. Gloss finishes tend to increase visual punch and saturation, which can make bright Pantone colors feel more vivid. Matte finishes reduce glare and reflections, which can help with close viewing or strong lighting, but may appear slightly flatter.

Consider where and how the color will be seen. Long viewing distances and controlled lighting often benefit from gloss. Close viewing, photography, or variable lighting may favor matte. The Pantone reference stays the same, but finish selection affects the final visual impact.

What does the "U" mean in Pantone PMS 1585 U, and why does it matter when ordering?

The "U" in PMS 1585 U indicates the Pantone reference series and viewing condition used to define the color target. Pantone codes can exist in different series or contexts, and those differences can matter when accuracy is important.

When ordering paint matched to PMS 1585 U, confirm that this exact code matches your brand standards or source documentation. Ordering against the wrong Pantone reference can result in a color that is technically correct to a different standard but visually off for your intended application.

What does the "U" in Pantone PMS 1585 U mean, and why does it matter when ordering?

The "U" in PMS 1585 U indicates the Pantone reference series used to define the color appearance. Pantone codes can exist in different series or contexts, and those differences can affect how the color looks when matched.

When ordering paint matched to PMS 1585 U, confirm that this exact code and suffix match your brand standards or source documentation. Verifying the full reference helps avoid receiving a color that is technically correct to a different Pantone context than the one you intended.

What is the typical production lead time for paint matched to PMS 1585 U?

Paint matched to PMS 1585 U is made to order. Production lead time depends on the product format selected and current production volume. Most Pantone-matched paint orders are produced after the order is placed rather than pulled from stock.

If your project has a fixed deadline, it is best to allow time for production and shipping, and to confirm scheduling before placing the order. Rush timelines may limit format or quantity options.

What production lead time should I expect when ordering paint matched to PMS 1585 U?

Paint matched to PMS 1585 U is made to order. Production lead time depends on the paint format selected and current production volume. Most orders are not pulled from stock and require custom mixing and quality checks.

If you are working toward a fixed marketing or installation date, plan for production time in addition to shipping. Ordering earlier and confirming requirements up front helps keep schedules aligned.

How quickly will I receive my paint matched to Pantone PMS 1585 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 1585 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 1585 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 1585 U?
Many types of paint are available for Pantone PMS 1585 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 1585 U spray paint made of?

To make spray paint matched to Pantone PMS 1585 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1585 U?
The Pantone PMS 1585 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 1585 U?
The need for primer for Pantone PMS 1585 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 1585 U to a different color from another paint company?

While MyPerfectColor can provide PMS 1585 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.