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PMS 101 U is a Pantone PMS color recognized for its bright, open yellow appearance and strong visual energy. It is often chosen when a clear, attention-forward yellow is needed to support brand consistency and recognition.

The color is very light with an LRV of 80.73, reads as warm, and displays high saturation with a clean yellow undertone. Its vivid character can be sensitive to lighting and finish choices, which may affect perceived brightness.

PMS 101 U performs well in displays, signage, and prototypes where visual impact matters. Due to its lightness and chroma, it often benefits from careful surface preparation and may require additional coats to achieve even coverage.

Similar colors:

PMS 100 U: slightly lighter and softer, with less saturation.
PMS 102 U: slightly deeper and more intense, with increased yellow strength.
PMS 101 C: similar in hue but appears slightly richer and more defined.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 101 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 101 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 101 U color based on Pantone color publications. The PMS 101 U color shown on this website are computer video simulations of the PANTONE PMS 101 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 101 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 101 U

What does Pantone PMS 101 U represent for brand experience and consistency?

Pantone PMS 101 U is a standardized Pantone color reference used to communicate an exact visual color target for brand-facing work. It is not a paint formula or finish specification. When a brand specifies PMS 101 U, the intent is that different vendors and materials aim for the same recognizable color appearance, helping logos, displays, and environments look consistent even when produced at different times or locations.

What does Pantone PMS 101 U represent for brand experience consistency?

Pantone PMS 101 U is a standardized Pantone color reference used to communicate an exact brand color target. It is not a paint formula or finish specification. Brands use PMS 101 U so designers, fabricators, and vendors can align on the same visual color across signage, displays, prototypes, and marketing environments.

When you order paint matched to PMS 101 U, the goal is visual alignment to the Pantone reference for brand-facing applications where consistency matters more than matching a specific existing surface.

What should I know before ordering custom paint matched to Pantone PMS 101 U?

Paint matched to Pantone PMS 101 U is custom made to order. You should confirm the product type, sheen, and application method before ordering, because these choices affect how the color appears. Once produced, custom-made paint is difficult to revise. For important or high-visibility projects, ordering a sample first can help verify appearance under your specific conditions.

What should I know before ordering custom paint matched to PMS 101 U?

Paint matched to Pantone PMS 101 U is custom made to order. Because it is produced specifically for your selection, it is important to confirm the product format and sheen before ordering. Changes after production are difficult.

If PMS 101 U will be used in a high-visibility or brand-critical setting, ordering a sample first is recommended. This allows you to evaluate coverage, brightness, and overall appearance under real conditions before committing to a larger quantity.

Why can Pantone PMS 101 U look different under different lighting?

The appearance of Pantone PMS 101 U can change based on lighting and viewing conditions. Daylight, LED, fluorescent, and warm interior lighting can each shift how the color is perceived. This effect, sometimes called metamerism, is why brand colors should be evaluated under the same lighting where they will be displayed, especially for retail, exhibits, or branded environments.

Why can PMS 101 U look different under various lighting conditions?

The appearance of Pantone PMS 101 U can change depending on lighting type, direction, and intensity. Natural daylight, LED, fluorescent, and incandescent lighting can each shift how the color is perceived.

This effect, sometimes called metamerism, is common with Pantone colors. Always evaluate PMS 101 U under the same lighting where it will be installed to make an informed approval decision.

What product formats are available for a Pantone PMS 101 U color match?

Pantone PMS 101 U is available as custom spray paint and other paint formats for branding and display applications. Common options include spray paint, paint pens, and brush-in-cap bottles, with other coatings offered depending on the application. Choosing the right format depends on surface size, detail level, and how the color will be applied.

What paint formats are available for a PMS 101 U color match?

Pantone PMS 101 U can be matched into several paint formats used for branding and display applications. Common options include custom spray paint, paint pens, and brush-in-cap bottles. Some projects may also use epoxy, urethane, or interior/exterior housepaint depending on application needs.

Choose the format based on how the color will be applied and viewed. Spray paint is often selected for even coverage on displays and signage, while pens or brush-in-cap bottles are better suited for small graphics or controlled applications.

How quickly will I receive my paint matched to Pantone PMS 101 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 101 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 101 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 101 U?
Many types of paint are available for Pantone PMS 101 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 101 U spray paint made of?

To make spray paint matched to Pantone PMS 101 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 101 U?
The Pantone PMS 101 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 101 U?
The need for primer for Pantone PMS 101 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 101 U to a different color from another paint company?

While MyPerfectColor can provide PMS 101 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.