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PMS 101 C is a Pantone PMS standard color recognized for its bold, luminous yellow appearance. This color is energetic, highly visible, clean, vivid, and has a modern, technical vibe. As part of the Pantone Matching System, it is often used in environments where clear visibility and instant recognition are essential.

PMS 101 C displays a very light appearance, supported by its high LRV of 80.7. The color presents a clearly warm tendency. The color’s saturation is extremely high, making it vivid and intense. PMS 101 C exhibits a strong yellow undertone without perceptible orange, green, or gold influence. This color is sensitive to finish; glossier finishes amplify its brightness and color purity, while flatter finishes may slightly mute its vibrancy.

PMS 101 C is often specified for tradeshow graphics, signage, and branded environments where high-impact yellow is required. This color is frequently referenced in visual marketing applications where fast recognition and attention capture are prioritized.

PMS 101 C works well in situations demanding maximum color visibility and energetic emphasis, especially in branded displays and promotional materials. When using this color, pay close attention to lighting conditions—cool, neutral lighting helps maintain its intended brightness, while warm lighting can slightly soften its impact. Highly saturated yellows such as PMS 101 C may exhibit lower coverage on some substrates and often require multiple coats for complete opacity, especially in low-hide or matte finishes. Compare side-by-side with similar yellows to confirm desired intensity, as minor shifts in undertone or chroma may be noticeable in large-scale applications.

Similar colors:
PMS 102 C — Slightly darker and deeper, providing a stronger presence but less brilliance.

PMS 116 C — Noticeably warmer with a more orange undertone compared to the pure yellow of PMS 101 C.

PMS 3935 C — Lighter and less saturated, appearing softer and more pastel beside PMS 101 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 101 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 101 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 101 C color based on Pantone color publications. The PMS 101 C color shown on this website are computer video simulations of the PANTONE PMS 101 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 101 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 101 C

Why does it matter that PMS 101 C paint is produced by a licensed and authorized Pantone partner?

Pantone PMS 101 C is a standardized color code widely used as a brand reference across signage, displays, and marketing materials. Choosing a licensed and authorized Pantone partner, such as MyPerfectColor, means the paint is formulated and produced to match Pantone specifications as closely as possible within the intended paint format. This is critical for ensuring brand consistency, especially when PMS 101 C acts as a visual standard in high-impact applications. Unlicensed or unverified sources may not achieve the intended color target, resulting in mismatches that can undermine brand integrity.

How much area does one spray can of PMS 101 C typically cover, and how should I estimate quantity for my project?

Coverage for one spray can of PMS 101 C typically ranges from about 15 to 20 square feet per can, depending on the surface and application method. Because PMS 101 C is a very light, highly saturated yellow, more than one coat is often needed for full coverage and uniform appearance, especially over dark or textured surfaces. Plan to order extra if you are coating porous, rough, or previously unsealed substrates. Evaluate the specific needs of your project and, when in doubt, order additional cans to allow for test application and any needed touch-ups to achieve brand-consistent results.

Why is matching PMS 101 C important for signage, display, and exhibit fabrication?

PMS 101 C is often specified as a target color for branded signage, displays, and exhibit elements where high visibility and instant recognition are priorities. Matching this Pantone color helps ensure your fabrication meets brand standards and maintains consistency across all components, regardless of material. Because lighting and finish can affect color appearance, sampling PMS 101 C on the actual substrate and under project lighting conditions is recommended before large-scale production. This approach helps minimize acceptance risks and ensures results align with brand expectations.

Should I choose matte or gloss finish for PMS 101 C in my brand or display application?

The choice between matte and gloss for PMS 101 C depends on your visual objective and viewing environment. Gloss finishes will increase brightness and saturation, making PMS 101 C appear more vivid, but may cause glare under direct lighting. Matte finishes reduce glare and reflections, which can be beneficial for exhibits viewed up close or under strong lighting, but may slightly mute the brightness of this light yellow. Consider the lighting conditions, desired impact, and typical viewing distance for your installation before deciding on the finish.

How quickly will I receive my paint matched to Pantone PMS 101 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 101 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 101 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 101 C?
Many types of paint are available for Pantone PMS 101 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 101 C spray paint made of?

To make spray paint matched to Pantone PMS 101 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 101 C?
The Pantone PMS 101 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 101 C?
The need for primer for Pantone PMS 101 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 101 C to a different color from another paint company?

While MyPerfectColor can provide PMS 101 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.