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PMS 7718 C is a Pantone Matching System (PMS) color from the Pantone PMS collection, commonly specified in brand, display, and industrial design contexts for its vivid teal-blue character. The vibe is strong, technical, contemporary, and assertive, with a distinctly cool and saturated look that delivers visual presence, especially in branded environments.

PMS 7718 C is a dark color, with a low LRV of 14.17 indicating limited reflectance. The color has a cool tendency, positioned in the blue-green family. It exhibits strong saturation, resulting in vividness and intensity. Undertones are distinctly blue, contributing to its clarity and reinforcing its cool effect. The color’s appearance can shift with finish: glossy sheens highlight saturation and depth, while matte finishes may slightly soften its vibrancy.

PMS 7718 C is often used to convey energized professionalism in display graphics and branded environments. The color is specified in wayfinding, exhibit components, and signage for settings where color authority and distinction are needed.

PMS 7718 C is well suited to projects that call for bold visual differentiation and consistent brand alignment, particularly on smooth or prepped substrates. It holds its color integrity in both direct and indirect lighting but may appear deeper under low-illumination conditions. Due to its high saturation and low LRV, adequate priming and multiple coats may be necessary to achieve uniform coverage and true color expression, especially over lighter or contrasting base surfaces. The perceived intensity can increase with glossy finishes and in cool-white lighting, so evaluate samples in the intended environment and finish to confirm suitability.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 7718 C is widely cited in display fabrication literature for retail activations where a high-energy teal is specified. - The color is commonly referenced for institutional environments seeking a vibrant but professional teal identity in signage systems.

Similar colors:
PMS 7717 C: Slightly lighter and more yellow-green, resulting in a warmer and brighter teal appearance.

PMS 7719 C: Slightly darker and more blue-leaning, delivering a cooler and deeper visual effect.

PMS 321 C: More chromatic and distinctly bluer, increasing vibrancy and reducing green influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7718 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7718 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7718 C color based on Pantone color publications. The PMS 7718 C color shown on this website are computer video simulations of the PANTONE PMS 7718 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7718 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7718 C

How does surface texture affect the appearance of Pantone PMS 7718 C in branded environments?

The surface texture can noticeably change how Pantone PMS 7718 C appears once applied. On smooth, glossy surfaces, PMS 7718 C will look more saturated and deeper, reflecting more light and highlighting the intensity of this teal shade. On matte or rougher substrates, the color may seem softer, slightly lighter, or even less saturated due to increased shadowing and reduced reflectivity. For consistent visual results, it is important to test PMS 7718 C in the intended finish and on the actual substrate before confirming production or installation.

When should I request a sample of Pantone PMS 7718 C before a full production run?

Sampling PMS 7718 C is highly recommended for large, high-visibility brand projects, permanent installations, or any situation where accurate brand color is critical. This is especially important if appearance will be evaluated under specific lighting, on unfamiliar substrates, or in multiple finishes. Sampling helps confirm the final look and coverage, reducing risk of brand misalignment or unexpected color shifts. Always compare the sample to a physical Pantone standard in the intended environment before moving forward with a larger order.

What surface preparation steps are recommended before applying Pantone PMS 7718 C paint?

Proper surface preparation is essential to achieve accurate and uniform results with PMS 7718 C. Begin by cleaning the substrate to remove dust, oils, and contaminants. If needed, degrease using an appropriate cleaner. Smooth, lightly scuff, or sand glossy surfaces to aid adhesion, and remove all residue before painting. It is also advisable to test a small area with PMS 7718 C to verify compatibility and color acceptance on your specific substrate. Adequate priming may be necessary, especially for high-contrast or light-colored bases.

What should I know about VOCs and safety when using paint matched to Pantone PMS 7718 C?

Safety and VOC considerations for PMS 7718 C paint depend on the specific product and format you order. Always review the Safety Data Sheet (SDS) for your selected paint, as requirements for ventilation, personal protective equipment, and handling will vary. Follow all recommended safe use practices, including proper disposal and workspace ventilation, to ensure compliance with health and safety guidelines.

How quickly will I receive my paint matched to Pantone PMS 7718 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7718 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7718 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7718 C?
Many types of paint are available for Pantone PMS 7718 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7718 C spray paint made of?

To make spray paint matched to Pantone PMS 7718 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7718 C?
The Pantone PMS 7718 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7718 C?
The need for primer for Pantone PMS 7718 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7718 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7718 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.