Pantone™ PMS 7704 C

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 7704 C is a Pantone Matching System (PMS) color, widely used in professional branding and identity systems for its distinctly vivid, medium-dark blue character. With a notably bold and technical vibe, it comes across as striking, modern, assertive, and visually distinctive, particularly in environments that require a recognizable presence and consistent reproduction across substrates.

PMS 7704 C appears as a deep, moderately dark blue; it has a lower light reflectance value (LRV ~19.8), so it absorbs a significant amount of light. The color is distinctly cool, sitting in the blue segment with hints that steer it away from warmth. It displays high chroma and saturation, resulting in strong color intensity and visual impact. Undertones run straightforwardly blue without significant green or purple bias in typical lighting. Perceptual depth and vividness can shift depending on finish; higher-gloss finishes may slightly amplify saturation, while matte finishes can mute intensity.

PMS 7704 C works well for projects requiring a strong, reliable brand identity or a visually differentiated cool blue accent. It maintains its presence in varied lighting but may appear darker in low-light conditions due to its lower LRV. Consistency is reliable across most finishes, but coverage can be challenging due to its high saturation—adequate priming and multiple coats are recommended to ensure even appearance. Compared to other saturated blues, PMS 7704 C remains cooler and less inclined to teal or violet fluctuation in standard viewing conditions.

Similar colors:
PMS 7462 C: Slightly lighter and less saturated, providing a cooler presence but reduced boldness.

PMS 300 C: More vivid and somewhat lighter, leaning toward a classic branding blue with higher brightness.

PMS 7710 C: Warmer, with a greener influence compared to the distinctly blue character of PMS 7704 C.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7704 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7704 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7704 C color based on Pantone color publications. The PMS 7704 C color shown on this website are computer video simulations of the PANTONE PMS 7704 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7704 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7704 C

How does using Pantone PMS 7704 C ensure consistent brand experience across displays and environments?

Pantone PMS 7704 C is specified by its unique code to support brand consistency across all marketing, display, and environmental applications. Because Pantone PMS colors are established as visual standards, using PMS 7704 C allows teams and vendors to reproduce the same deep blue color regardless of substrate or production method, keeping the brand's appearance uniform and recognizable in different locations and lighting conditions.

When should I sample PMS 7704 C before committing to full-scale production?

Sampling PMS 7704 C is recommended for high-visibility brand projects, large installations, or when the color will be used on different substrates or under varied lighting. Because PMS 7704 C is a saturated blue with high chroma, appearance can shift based on material, gloss, and lighting. Early sampling lets you confirm acceptance and helps avoid surprises or costly rework during installation or brand approval processes.

Why does the exact PMS code and suffix matter when ordering PMS 7704 C for my project?

Pantone PMS codes like PMS 7704 C are precise identifiers, and the suffix (such as C for coated) calls out the intended reference standard. For accurate results, it is important to confirm the complete code from your brand guidelines or documentation before ordering. Using the wrong suffix or code can lead to color inconsistencies and brand alignment issues.

What basic surface preparation steps help achieve accurate results when applying PMS 7704 C matched paint?

For best results with PMS 7704 C matched paint, start by cleaning and degreasing the surface to remove contaminants. Lightly scuff glossy or smooth areas to support adhesion, and make sure the substrate is dry and dust-free. When working with highly saturated colors like PMS 7704 C, it is especially important to spot test and use suitable primer to improve coverage and uniformity.

How quickly will I receive my paint matched to Pantone PMS 7704 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7704 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 7704 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7704 C?

Many types of paint are available for Pantone PMS 7704 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 7704 C spray paint made of?

To make spray paint matched to Pantone PMS 7704 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7704 C?

The Pantone PMS 7704 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 7704 C?

The need for primer for Pantone PMS 7704 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 7704 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7704 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.