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Pantone™ PMS 7694 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7694 C from the Pantone PMS system is a dark blue with a subdued, professional vibe and cool undertones. This color is often described as technical, restrained, serious, and reliable. The Pantone PMS collection is widely used for ensuring brand color consistency in signage, displays, and marketing environments where accurate communication of specified hues is critical.
PMS 7694 C appears as a very dark color, with an LRV of 4.94 indicating minimal light reflectance. The color has a cool orientation due to its blue base and undertone. PMS 7694 C exhibits medium-to-low chroma, resulting in a less saturated, more muted appearance compared to vibrant blues. This color carries greyish undertones, giving it a more professional and understated look. The deep tone of PMS 7694 C may reveal subtle differences in finish; glossy finishes can make the color appear slightly richer, while matte finishes can accentuate its muted quality.
PMS 7694 C works well in environments where a strong, corporate-associated blue is needed without overwhelming brightness or saturation. It is commonly specified for applications where visual stability and professionalism are desired, such as in corporate branding, wayfinding, or fabricated display elements. Because it is a deep and muted blue, PMS 7694 C can appear darker in low lighting, and shifts in perceived hue and brightness may occur with different sheens or finishes. Proper substrate preparation and adequate undercoating are recommended to achieve uniform coverage, especially over lighter surfaces, due to the low LRV and muted chroma of the color.
Similar colors:
PMS 295 C – A darker and more intense blue, appearing richer and more saturated than PMS 7694 C.
PMS 7687 C – A brighter, more chromatic blue, presenting a vivid look in contrast to the muted appearance of PMS 7694 C.
PMS 7546 C – A cooler, more neutral blue-gray, less saturated and more subdued.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7694 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7694 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7694 C color based on Pantone color publications. The PMS 7694 C color shown on this website are computer video simulations of the PANTONE PMS 7694 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7694 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7694 C
How does the choice of finish affect the appearance of Pantone PMS 7694 C in branding and display applications?
The finish or sheen you select for Pantone PMS 7694 C significantly influences how the color appears. Glossy finishes will make PMS 7694 C look somewhat richer and may enhance the depth of the blue, while matte finishes tend to emphasize the color's muted, professional quality. Because PMS 7694 C has a low light reflectance value and gray undertones, it can look noticeably darker and less saturated in matte or satin finishes. Consider how different sheens will be seen under your project's typical lighting and review samples on your actual material when color-critical consistency is required.
What are the lead time and expedited production options for Pantone PMS 7694 C paint orders?
Lead times for Pantone PMS 7694 C paint can vary depending on product format, order size, and current demand. If you have a fixed deadline or urgent marketing need, you can select expedited production during the checkout process. For critical deadlines, it is best to contact MyPerfectColor for confirmation before placing an order to ensure your timeline can be met.
Why is Pantone PMS 7694 C often specified for signs and display fabrication, and what should I consider when matching this color?
Pantone PMS 7694 C is specified for signs, displays, and exhibit components when brand consistency is critical. Using a Pantone reference ensures you are targeting the same color standard used throughout your brand. However, color appearance can vary based on substrate, finish, and lighting. For best results, sample PMS 7694 C on the actual materials used in your project, especially for large or high-visibility applications, to verify that the final product meets expectations under real-world conditions.
When is sampling recommended before full production of Pantone PMS 7694 C paint?
Sampling is strongly recommended for Pantone PMS 7694 C when the project is high-visibility, such as branded environments, permanent installations, or when multiple materials need to look visually consistent. Sampling helps confirm how PMS 7694 C will look on your chosen substrate and under actual lighting conditions. This step is especially advised when formal brand approvals are required or when variations in sheen and lighting could affect the perceived color.
How quickly will I receive my paint matched to Pantone PMS 7694 C?
Can I use the Pantone PMS 7694 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7694 C?
How much area will one spray can cover? And what is Pantone PMS 7694 C spray paint made of?
To make spray paint matched to Pantone PMS 7694 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7694 C?
Do I need a primer for Pantone PMS 7694 C?
How do I convert PMS 7694 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7694 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.