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Pantone™ PMS 7686 C

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PMS 7686 C is part of the Pantone PMS (Pantone Matching System) collection, a reference system used for consistent color reproduction in brand and display work. This shade offers a strong, technical, and vivid vibe, balanced with a distinctly modern and authoritative presence. It is notable for its medium-deep blue character, visual strength, and clarity, making it effective for identity and marketing uses where reliable blue representation is required.

PMS 7686 C presents as a distinctly dark, saturated blue. The color has a cool undertone, aligning with blue-violet on the color wheel. Saturation is high, yielding a visually strong and assertive appearance. The LRV (Light Reflectance Value) is 7.9, indicating significant darkness and low reflected light. This color can shift considerably in different lighting conditions, especially between daylight and artificial sources. PMS 7686 C can appear glossier or deeper depending on finish type; gloss increases vibrancy, while matte can subdue intensity.

PMS 7686 C works well for applications that require brand-compliant blue with high visual impact, including retail displays, signage, and corporate environments. Careful evaluation under intended lighting is essential, as low LRV and strong chroma can cause perceived shifts or make coverage more challenging—especially on light substrates, where multiple coats may be required. When compared to similar blues, PMS 7686 C is generally more saturated and carries a cooler, more violet-cast tone.

Similar colors:
PMS 2935 C – Slightly lighter and more vivid, leaning toward a brighter and less muted appearance.

PMS 280 C – Noticeably darker and more neutral, reducing some of the distinctive violet undertones.

PMS 286 C – Close in chroma but slightly lighter and less violet-shifted, appearing more "classic blue."

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7686 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7686 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7686 C color based on Pantone color publications. The PMS 7686 C color shown on this website are computer video simulations of the PANTONE PMS 7686 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7686 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7686 C

What should I know about coverage when applying PMS 7686 C paint for brand or marketing projects?

PMS 7686 C is a deep, saturated Pantone blue. Highly saturated colors like this may have lower hide, meaning multiple coats are often needed to achieve even, brand-consistent coverage. This can be especially noticeable over light or contrasting substrates. To help achieve a uniform result, plan for primer or additional coats, and always evaluate PMS 7686 C under your intended lighting and finish to confirm appearance.

How long will it take to receive PMS 7686 C paint once I place my order?

Transit time for PMS 7686 C paint depends on your location, chosen shipping method, and production timing. Shipping speeds can vary, so if you have a firm deadline for a project or event, plan ahead and confirm estimated delivery before ordering. Production lead times are separate from transit, so always review both when scheduling branded color applications.

Why is it important to confirm the full Pantone code, such as 'PMS 7686 C', before ordering paint?

The complete Pantone code, including suffixes like 'C', specifies the exact color standard you are targeting. For PMS 7686 C, the 'C' indicates the coated version in the Pantone system. Verifying the correct code in your brand guidelines or project specifications helps ensure the finished result aligns with expectations and avoids costly misorders.

If I need PMS 7686 C paint quickly for a deadline, are there expedited production options?

Expedited production is available for PMS 7686 C paint during checkout if you need faster turnaround. For urgent brand or marketing projects, select expedited options and consider contacting MyPerfectColor to confirm your deadline needs can be met before placing your order.

How quickly will I receive my paint matched to Pantone PMS 7686 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7686 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7686 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7686 C?
Many types of paint are available for Pantone PMS 7686 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7686 C spray paint made of?

To make spray paint matched to Pantone PMS 7686 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7686 C?
The Pantone PMS 7686 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7686 C?
The need for primer for Pantone PMS 7686 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7686 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7686 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.