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PMS 2935 C is part of the Pantone PMS (Pantone Matching System) collection, widely used for consistent color specification in branding and marketing. The color presents a bold, saturated blue appearance with a distinct coolness and a high-visibility, energetic quality. The overall vibe is technical, directive, reliable, and unmistakably vibrant, making it a frequent choice where immediate recognition and strong brand presence are operational priorities.

PMS 2935 C appears distinctly dark, with a low LRV of 9.01. The color has a cool overall temperature, with no significant red or warmth in its undertone. PMS 2935 C exhibits very high saturation, contributing to its vivid and unmistakable presence. The undertone is clean and direct, without muted or gray influences. The color’s strong chromatic intensity and low light reflectance can make finish selection (glossy vs. matte) notably impactful on its visual strength and depth.

PMS 2935 C is often referenced for elements where brand colors must be both striking and instantly recognizable, such as corporate logos, signage, retail environments, and event installations in display, exhibit, and industrial design settings.

PMS 2935 C performs well when a design goal is strong brand recognition or impactful visual communication, especially on substrates where a deep, saturated blue is required. It is sensitive to both lighting and finish—gloss sheens amplify color intensity, while matte finishes can slightly mute vividness. Strong surface preparation is required for uniform coverage, as highly saturated blues can display lower hide on lighter backgrounds. When specifying PMS 2935 C, confirm appearance in both the intended lighting conditions and finish type, as perception varies widely compared to more neutral blues.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 2935 C is widely cited as the principal blue in the Twitter logo as of multiple documented design periods. - PMS 2935 C is commonly referenced in sporting brand palettes, appearing in collegiate and athletic branding, such as the University of Kentucky Wildcats, according to official style guides. - The color is frequently associated with large-scale event graphics and signage requiring strong brand consistency, as reported in event production literature.

Similar colors:
PMS 293 C is a similar blue but appears slightly darker and deeper, with a subtler visual intensity.

PMS Reflex Blue C is another deep blue, but it is cooler and more muted, lacking the high chroma of PMS 2935 C.

PMS 300 C is distinctly lighter and has a brighter, more neutral blue quality, producing less visual weight than PMS 2935 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2935 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2935 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2935 C color based on Pantone color publications. The PMS 2935 C color shown on this website are computer video simulations of the PANTONE PMS 2935 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2935 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2935 C

What should I consider when using PMS 2935 C in a pop-up or retail environment?

For PMS 2935 C in pop-ups or retail environments, evaluate how the color appears in your specific lighting conditions and on selected materials. Because PMS 2935 C is a vivid, low-LRV blue, lighting can strongly influence its look. Consider durability needs for high-traffic areas; choose paint products with appropriate toughness for display components subject to frequent handling or movement. Sampling is recommended before large-scale installation to confirm color accuracy and finish performance under real operating conditions. Final appearance is affected by both the chosen sheen and the viewing environment.

How do I choose between matte and gloss finishes for PMS 2935 C brand applications?

When specifying PMS 2935 C, gloss and matte finishes create distinct effects. Gloss amplifies color punch and saturation, making the blue appear more vivid but also creating more surface glare, which can distract in direct lighting or with close viewing. Matte reduces glare and reflections but can slightly mute the color's vibrancy, especially from a distance or in dim light. Consider the lighting, viewing distance, and whether punch or subtlety is preferred in your brand display. Sampling both finishes is advised in the intended space before full production.

Why might PMS 2935 C look different on various materials or substrates?

PMS 2935 C may appear different across substrates due to material absorption, surface texture, and reflectivity. Highly saturated blues like PMS 2935 C are especially sensitive to these effects, which can shift both the depth of color and level of gloss. For brand consistency, always test and view samples on the actual materials planned for use in your display or environment, as even a standard Pantone formulation will show some variation between, for example, metal, plastic, and wood.

When is it recommended to sample PMS 2935 C before final ordering?

Sampling PMS 2935 C is recommended for large, high-visibility installations, projects requiring brand approval, or when using untested lighting conditions or substrates. The vivid, saturated nature of PMS 2935 C means that color perception and coverage may vary more than with neutral colors. Sampling allows you to confirm the appearance and finish under real-world conditions, helping to ensure brand accuracy and avoid costly rework before committing to a full production run.

How quickly will I receive my paint matched to Pantone PMS 2935 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2935 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2935 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2935 C?
Many types of paint are available for Pantone PMS 2935 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2935 C spray paint made of?

To make spray paint matched to Pantone PMS 2935 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2935 C?
The Pantone PMS 2935 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2935 C?
The need for primer for Pantone PMS 2935 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2935 C to a different color from another paint company?

While MyPerfectColor can provide PMS 2935 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.