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PMS 7668 C is part of the Pantone Matching System (PMS) collection, widely specified in brand and marketing environments where standardized color reproduction is critical. The color presents a deep, cool, and technical character with a slightly muted, professional, and striking vibe. Often described as purposeful and assertive, it is favored for its strong presence and clear visual identity in settings where color consistency is paramount.

PMS 7668 C appears distinctly dark, with a low light reflectance value (LRV 16.6).

The color leans cool due to its blue-violet hue position.

PMS 7668 C shows moderate to high saturation for its darkness, rendering it visually strong but not neon-like.

There is an underlying blue undertone that can appear more prominent under certain lighting conditions.

The color exhibits finish sensitivity; gloss or satin may intensify color depth and vibrancy, while matte can soften its appearance.

PMS 7668 C performs well in projects requiring high brand consistency and a strong visual signature, especially on displays, signs, and prototypes that must match Pantone standards. Color perception varies significantly with lighting and finish—test samples are recommended under actual installation conditions. Compared to other dark blue or violet PMS colors, PMS 7668 C has a more distinctive blue edge, and can read cooler than similarly dark alternatives.

Similar colors:

  • PMS 2738 C – Slightly darker and deeper; shows more pronounced violet, with a less overt blue undertone.
  • PMS 7686 C – Lighter and brighter; shifts further toward blue, appearing less muted overall.
  • PMS 2757 C – Cooler and more restrained; delivers a more neutral blue navy impression.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7668 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7668 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7668 C color based on Pantone color publications. The PMS 7668 C color shown on this website are computer video simulations of the PANTONE PMS 7668 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7668 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7668 C

Are there any notable brand or project applications for Pantone PMS 7668 C that I should know about when specifying this color?

Pantone PMS 7668 C is chosen for its strong, cool blue-violet appearance and high consistency, making it popular for brand-facing environments. While it is widely specified for brand, marketing, and display projects needing a visually assertive blue-violet, there are no publicly documented single-brand or institutional adoptions that define PMS 7668 C as an official color trademark. If you are matching a specific client or campaign standard, confirm that PMS 7668 C is the precise code required rather than a similar Pantone blue or violet.

How much area does a spray can of Pantone PMS 7668 C typically cover, and how should I estimate quantity for my project?

A standard spray can of PMS 7668 C typically covers about 20 to 25 square feet per coat on smooth, primed surfaces. Actual coverage depends on surface texture, application method, and number of coats required for full color depth and uniformity. Because PMS 7668 C is a dark, saturated color, you may need additional coats for best hide, especially over light or rough surfaces. For accurate results, calculate total project area, consider test spraying a sample area, and always build in a margin for additional coats and touch-ups on cut edges or complex shapes.

How is Pantone PMS 7668 C used in sign, display, and exhibit fabrication, and what should I consider before specifying it?

Pantone PMS 7668 C is often required for brand-aligned signage, displays, and exhibits where matching the official color specification is a priority. In these contexts, fabrication teams use PMS 7668 C as a visual reference to create a unified look across materials and finishes. Because color appearance can vary by substrate, lighting, and sheen, sample panels painted with PMS 7668 C should always be reviewed on the actual materials under expected lighting before final production. This helps ensure the color performs as needed in the final environment and meets brand expectations.

What steps should I follow to order paint matched to Pantone PMS 7668 C on MyPerfectColor?

To order PMS 7668 C paint on MyPerfectColor, start by confirming the correct color code. Choose your preferred paint type and sheen to match project requirements. Next, select the necessary quantity, keeping in mind coverage and the possibility of extra coats for saturated colors like PMS 7668 C. Review and confirm all selections before placing your order to help ensure brand-consistent results. If your project needs a specific substrate or finish, consider ordering a sample first to confirm color appearance and acceptance.

How quickly will I receive my paint matched to Pantone PMS 7668 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7668 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7668 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7668 C?
Many types of paint are available for Pantone PMS 7668 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7668 C spray paint made of?

To make spray paint matched to Pantone PMS 7668 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7668 C?
The Pantone PMS 7668 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7668 C?
The need for primer for Pantone PMS 7668 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7668 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7668 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.