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PMS 7667 C is a Pantone Matching System (PMS) color that appears as a dark blue-violet with a reserved, cool, and professional character. Within the Pantone PMS collection, it is known for its stable, technical, and contemporary vibe, making it suitable for environments where clarity and visual calm are priorities. Its appearance is subtle and subdued, avoiding overstatement while still providing strong visual identity value.

PMS 7667 C displays a dark appearance with a light reflectance value (LRV) of 20.27.

The color shows a cool blue-violet tendency, influenced by its position on the hue spectrum.

PMS 7667 C demonstrates moderate chroma, yielding a look that is colored but not overly vibrant or saturated.

The undertone is distinctly bluish with a violet influence, leading to a refined, almost corporate impression.

This color can appear slightly deeper or cooler depending on the sheen; higher gloss finishes may make it read more saturated and luminous, while matte finishes will enhance its muted quality.

PMS 7667 C works well in branded spaces, exhibit elements, and marketing displays where a cool, composed color is needed and darker tones are appropriate for the visual hierarchy. The color maintains its identity under most common lighting conditions but may appear cooler under daylight or bright LEDs and slightly warmer under incandescent or warm-white lighting. Coverage may vary depending on finish and application method; additional coats could be required for full opacity, especially over light-colored substrates. When selecting this color, compare samples in the intended finish and lighting to ensure stability, and note its muted quality compared to other blue-violets in the PMS range.

Similar colors:

  • PMS 7672 C – Slightly lighter and more saturated, yielding a bolder blue-violet presence.
  • PMS 7666 C – Darker and more muted, appearing almost slate with a stronger gray tone.
  • PMS 2728 C – Brighter and cooler, with less violet influence, for a more chromatic blue effect.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7667 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7667 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7667 C color based on Pantone color publications. The PMS 7667 C color shown on this website are computer video simulations of the PANTONE PMS 7667 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7667 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7667 C

What should I know about matching Pantone PMS 7667 C accurately across different materials?

Pantone PMS 7667 C is a standardized color target, but its deep blue-violet tone can be difficult to match precisely across various materials and surfaces due to differences in substrate, finish, and application method. While MyPerfectColor uses advanced color-matching techniques and equipment to achieve a close match, subtle differences are possible, especially when compared to non-paint samples or printed materials. Consider ordering samples and always compare colors in your intended lighting and finish to set accurate expectations before finalizing a project.

How should I choose between matte and gloss finishes for Pantone PMS 7667 C in brand displays?

For Pantone PMS 7667 C, the finish affects both appearance and how the color is perceived. A gloss finish will make the color appear more saturated and can add visual punch, but it may also introduce glare in direct lighting or at certain viewing angles. A matte finish will give PMS 7667 C a quieter, more muted look but can help minimize reflections in well-lit environments or where low visual distraction is desired. Consider the lighting conditions, viewing distance, and whether reducing glare or maximizing color impact is a higher priority for your brand application.

What is the best way to compare Pantone PMS 7667 C samples during the approval process?

When approving Pantone PMS 7667 C samples, use consistent lighting that matches your final installation environment, and review samples on the same type of substrate as your finished project. Allow all painted samples to dry or fully cure before evaluation, since color and sheen can shift as coatings set. This helps ensure you are assessing the color as it will appear in use, improving decision confidence and alignment with brand expectations.

When is ordering a standard Pantone PMS 7667 C paint match the right choice?

Ordering a standard Pantone PMS 7667 C paint match is appropriate for marketing displays, signage, exhibit components, and prototypes where the Pantone PMS reference is the intended visual target. If your priority is brand consistency and you are not matching to an existing coating or material, a standard match delivers color alignment with published Pantone guidelines for most brand and marketing applications. For permanent or high-visibility installations, consider a sampling step to verify appearance under your lighting and on your chosen substrate.

How quickly will I receive my paint matched to Pantone PMS 7667 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7667 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7667 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7667 C?
Many types of paint are available for Pantone PMS 7667 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7667 C spray paint made of?

To make spray paint matched to Pantone PMS 7667 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7667 C?
The Pantone PMS 7667 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7667 C?
The need for primer for Pantone PMS 7667 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7667 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7667 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.