Pantone™ PMS 7664 C

PMS 7664 C is specified using the Pantone Matching System, which is a unique, standardized color reference used globally for consistent color reproduction. Most paint brands develop their own proprietary palettes that do not map directly to Pantone PMS codes. Vivid, saturated colors like PMS 7664 C are especially difficult to cross-reference accurately, so there is no guaranteed equivalent in other brands. For brand or marketing projects requiring this specific shade, you should order paint matched directly to PMS 7664 C rather than trying to substitute using a different paint brand palette.

Sampling PMS 7664 C is highly recommended if your project involves high-visibility brand displays, large installations, or situations where the final appearance must be approved by stakeholders. Variations in lighting, substrate, or finish can affect how this deep purple appears. Sampling enables you to confirm that PMS 7664 C provides the desired brand impact and color consistency under real project conditions before you commit to full-scale painting.

The perceived color of PMS 7664 C can change depending on the texture of the surface it is applied to. Glossy surfaces often make this deep purple appear richer and more vivid, while matte or textured surfaces may cause the color to look slightly lighter or less saturated. Variations in reflectivity and minor surface shadows can alter both brightness and intensity. It is important to evaluate PMS 7664 C on your actual substrate and desired finish to ensure the visual result meets your expectations.

Plastics and other low surface energy materials may present challenges when painting with PMS 7664 C. Adhesion varies widely across different plastic types, so using a primer designed for plastics may be required to achieve durable results. Always test PMS 7664 C paint on a sample of your actual substrate before moving forward with your full project, as this helps ensure color performance and adhesion meet your requirements.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7664 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7664 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.