Pantone™ PMS 7660 C

PMS 7660 C has a muted blue-violet character with moderate chroma, but like many saturated Pantone colors, it may require extra attention for coverage. For brand and display work, expect that more coats may be needed to achieve solid, uniform color, especially over contrasting base colors or on highly absorbent or textured surfaces. Planning for adequate product and labor will help deliver a clean, consistent result aligned with brand expectations.

Choosing a standard Pantone PMS 7660 C match is appropriate for projects where the color target is specified in brand guidelines or design briefs, including signage, displays, marketing installations, and prototypes. This approach is effective when you need consistent appearance aligned with Pantone references, and visual brand accuracy is more important than matching a specific substrate for touch-up or permanent installations.

PMS 7660 C can look different on different substrates due to factors like absorption, surface texture, and gloss. The same formula may appear deeper or more neutral on one material and slightly brighter or more vivid on another, depending on the surface and sheen. Evaluating the color on the actual material and finish used in your project is recommended to ensure it meets brand and visual requirements before moving to full production.

Paint matched to PMS 7660 C is custom made to order and generally cannot be returned or exchanged if the wrong product type or finish is selected. Carefully confirm the required format, sheen, and quantity for your project. When possible, order a sample to verify color and appearance on your intended surface before placing a full order, as adjustments are difficult after production begins.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7660 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7660 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.