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Pantone™ PMS 7659 C

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Pantone® PMS 7659 C . Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.

PMS 7659 C is a Pantone PMS system color valued for its rich, understated character. This color conveys a sense of depth, maturity, and subtle distinction, making it practical for brand standards where a sophisticated yet memorable purple is needed. It is generally described as deep, muted, warm, grounded, and reserved.

  • PMS 7659 C appears very dark, with low light reflectance (LRV: 5.7).
  • The color expresses a warm tendency, with a hint of brown or red within the purple base.
  • It exhibits moderate saturation, with noticeable chroma without appearing overly vivid or fluorescent.
  • The undertone is subdued and earthy, leaning toward a muted burgundy rather than a cool blue or true violet.
  • This color is sensitive to finish, with matte or flat coatings further emphasizing its muted quality.

PMS 7659 C works well in scenarios where a dark, complex purple is needed to differentiate a brand or communicate a tone of seriousness and depth. It performs reliably on fabricated displays, signage, and branded environments, providing the intended effect under both controlled and mixed lighting. Care should be taken in application, as the color’s darkness and warmth can shift depending on lighting temperature and finish, occasionally appearing browner or more muted under warm light. Coverage is generally good, but deep, saturated colors may require multiple coats for uniformity, especially over light substrates.

Similar colors:

  • PMS 7672 C: Slightly lighter and cooler, lacking the earthy undertone of PMS 7659 C.
  • PMS 7667 C: Deeper and more blue-based, showing a cooler, less muted presence.
  • PMS 209 C: Slightly redder and brighter, giving a more vivid, burgundy effect compared to the muted character of PMS 7659 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7659 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7659 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7659 C color based on Pantone color publications. The PMS 7659 C color shown on this website are computer video simulations of the PANTONE PMS 7659 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7659 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7659 C

How does changing the finish or sheen affect the appearance of PMS 7659 C compared to the Pantone standard?

Changing the finish or sheen of PMS 7659 C can noticeably alter how the color appears, even when aiming for the official Pantone target. A matte or flat finish will make PMS 7659 C look more muted, less vibrant, and slightly darker, while a gloss finish can make it appear brighter and increase the perception of depth and saturation. If comparing a matte paint sample to a gloss sample, they may look like different colors due to these effects. Always use the same finish as your Pantone standard for evaluation or approval to ensure reliable color alignment for branded environments and displays.

What should I consider when selecting a paint type for PMS 7659 C for interior versus exterior applications?

When using PMS 7659 C for an interior application, focus on a paint type designed for indoor environments, where exposure to moisture, sunlight, and heavy wear is limited. For exterior projects, choose a paint that is specifically formulated for outdoor use to ensure durability and color stability over time. The visual color target for PMS 7659 C remains the same, but the chemistry needs to match the exposure level. Using the wrong paint type could result in premature fading or other failures, so specify interior or exterior based on the final installation setting to achieve long-lasting, brand-consistent results.

Are there special steps needed to apply PMS 7659 C to plastics or low-surface-energy materials?

Applying PMS 7659 C to plastics or low-surface-energy materials may require a specific primer or additional surface preparation to achieve proper adhesion. Different plastics vary in how they accept paint, so it is recommended to test PMS 7659 C on the actual material before full production. Using the correct primer or adhesion promoter helps ensure consistent color and performance. Skipping these steps can lead to poor adhesion or color shifting, which could compromise the brand standard you are targeting.

How quickly will I receive my paint matched to Pantone PMS 7659 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7659 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7659 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7659 C?
Many types of paint are available for Pantone PMS 7659 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7659 C spray paint made of?

To make spray paint matched to Pantone PMS 7659 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7659 C?
The Pantone PMS 7659 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7659 C?
The need for primer for Pantone PMS 7659 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7659 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7659 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.