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Pantone™ PMS 7618 C

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PMS 7618 C from the Pantone PMS System is a mid-value, chromatically saturated orange-red. This color projects a vibe that is bold, active, assertive, and visually engaging, with a leaning toward warmth and vibrancy. It is structured and attention-getting without being overly bright. As a Pantone standard, it is targeted at applications requiring precise color fidelity across materials and production processes.

PMS 7618 C appears moderately dark with a light reflectance value (LRV) of 23.71. The color has a distinct warm tendency, skewing toward orange in the red family. Saturation is high, contributing to a vivid, pronounced appearance. It displays an orange-red undertone, producing a feeling of vibrancy and dynamism. This color’s visual impact is sensitive to both finish and lighting; glossier finishes and direct light may enhance perceived brightness and saturation.

PMS 7618 C works well where energetic warm tones are desired to demand attention in brand and display environments. Accurate color communication and consistency across substrates are critical in these scenarios. Expect bold visual impact but be attentive to potential shifts in perceived hue under varying lighting conditions. As with other highly saturated reds and oranges, this color may require additional coats to ensure full coverage, and finish selection should be matched to application intent for best consistency.

Similar colors:
PMS 7621 C: Slightly deeper and more red; appears darker and cooler.

PMS 7625 C: Brighter and more chromatic, presenting as a more luminous orange-red.

PMS 7626 C: Noticeably darker and more muted, resulting in a less saturated look.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7618 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7618 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7618 C color based on Pantone color publications. The PMS 7618 C color shown on this website are computer video simulations of the PANTONE PMS 7618 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7618 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7618 C

Will PMS 7618 C look the same in both gloss and matte finishes?

The appearance of PMS 7618 C can shift noticeably between gloss and matte finishes, even when the same color code is matched. Glossy surfaces tend to look brighter and more saturated, while matte finishes appear slightly muted and less vibrant. For critical brand applications, always compare color samples in the intended sheen and lighting conditions to ensure PMS 7618 C meets your consistency expectations.

How do I find the Safety Data Sheet (SDS) for PMS 7618 C paint?

The Safety Data Sheet (SDS) for any PMS 7618 C paint is determined by the product or paint type, not the color itself. Visit the SDS library for the specific spray paint, housepaint, or other format you are ordering. If you need assistance, contact MyPerfectColor with your product selection to get the correct SDS for PMS 7618 C.

How does PMS 7618 C support consistent brand experiences?

PMS 7618 C is a standardized Pantone PMS color designed for precise and repeatable brand use. Specifying PMS 7618 C allows teams to communicate and deliver the same bold orange-red across displays, signage, and branded environments, supporting a uniform visual identity regardless of vendor or material.

What should I do if I need help choosing the right paint type for PMS 7618 C?

If you are unsure which paint type is best for your PMS 7618 C project, contact MyPerfectColor with details about your substrate, exposure, and desired finish. The team will recommend the most suitable product format for achieving accurate brand color and visual impact in your specific application.

How quickly will I receive my paint matched to Pantone PMS 7618 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7618 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7618 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7618 C?
Many types of paint are available for Pantone PMS 7618 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7618 C spray paint made of?

To make spray paint matched to Pantone PMS 7618 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7618 C?
The Pantone PMS 7618 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7618 C?
The need for primer for Pantone PMS 7618 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7618 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7618 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.